Press kit: Billy trimmer
Would you like to publish content about billy trimmer? Contact us to receive the Press Kit (Logos, images, Content, and Articles)
Contents
A simple observation: intimacy is no longer taboo, but self-care remains complicated.
In 2025, the intimate care market remains dominated by gendered products that are impractical and sometimes even dangerous. According to an IFOP survey, 55% of French men maintain their pubic hair, while 45% do not maintain it at all. For women, 76% maintain their pubic hair, with 24% practicing full hair removal, but the solutions offered have not evolved for years: unsuitable razors, risky traditional trimmers, time-consuming and hard-to-book last-minute appointments with beauticians (which also represent a real yearly expense)...
Some figures
Here are the real and official figures regarding intimate area shaving statistics in France:
- 47% of men maintain their intimate areas.
- 75% of women say they have removed pubic hair in the last three months.
- 28% of women say they remove pubic hair weekly.
- 24% of women practice full pubic hair removal.
- 44% of men remove or shave pubic hair.
- 82% of women in France remove or shave the pubic area.
- 28% of women do not practice any kind of pubic hair removal, a figure that has nearly doubled since 2013.
- 57% of women over 65 do not remove pubic hair.
- 29% of women under 34 have been asked by a sexual partner to completely remove their pubic hair.
- 25% of men have asked a sexual partner to completely remove their pubic hair.
IFOP Survey
- The proportion of women who do not remove pubic hair at all rose from 15% in October 2013 to 28% in January 2021.
- 81% of women say they have removed underarm hair in the last three months, 10 points less than in 2013.
- 80% of women remove hair from their legs, compared to 9% of men.
- 56% of women under 25 practice full hair removal.
- More than one in two French women say they might stop removing pubic hair (56%) and leg hair (58%) one day.
- According to an Opinion Way study, 65% of women say they remove hair mainly for their own comfort.
These statistics show a variety of hair removal and shaving practices for intimate areas in France, with differences depending on age and gender.
Why not take care of your intimate areas?
And the main reasons for not grooming intimate areas would be:
Sensitivity of the area: The intimate area is described as particularly sensitive and delicate. This sensitivity could make hair removal or shaving uncomfortable for some people.
Risk of cuts: This is true for everyone but especially for the skin of the testicles, which is extremely thin and difficult to shave due to its loose nature. Fear of cutting oneself is a real concern when caring for this part of the body.
Risk of disrupting natural balance: Results highlight the importance of maintaining the microbiome and pH balance of the intimate area. Aggressive hair removal practices could potentially disrupt this balance.
Risk of irritation: Using inappropriate products or overly aggressive methods can cause irritation in the intimate area. This also applies to hair removal methods, not to mention the risk of ingrown hairs that many fear.
Preference for natural: Some people might choose not to remove hair to respect the natural state of their body, in line with the idea that the body has its own self-regulating mechanisms. Solutions that allow you to maintain a natural but groomed look are rare today (mostly scissors or unsuitable trimmers).
A desire: to simplify and democratize intimate care
Every body is unique, every style is personal. Some prefer to shave everything, others just trim, and that's perfectly fine! The key is to be able to care for yourself simply, safely, and without judgment. This conviction gave birth to billy: to create an inclusive solution that adapts to all styles, all body types, and all preferences.
The creation: a trimmer reinvented for sensitive areas
After two years of development and hundreds of user tests, billy unveils its first innovation: a trimmer specially designed for intimate areas. Its unique technology combines:
- A ceramic blade that prevents cuts
- Built-in LED lighting for perfect visibility
- 5 cutting lengths to suit every style
- An ergonomic design made for sensitive areas
- A premium soft-touch finish in 4 iconic colors
It's not just a trimmer, it's the start of a movement that celebrates diversity and the freedom to be yourself.
The billy family: a community that owns it
By creating billy, we didn’t just want to launch a product but to start a real social movement. The "billy family" now brings together a growing community that shares one vision: the right to be yourself, without taboo and without judgment.
A new vision of intimate care
In 2025, talking about intimate care is still delicate for many. billy changes the game by addressing the topic head-on, with humor and kindness. Our approach? Open communication that normalizes taking care of yourself, no matter how you do it.
Beyond stereotypes
No more gendered ads or guilt-inducing messages. billy speaks to everyone, without distinction:
- A universal design that breaks free from traditional codes
- Inclusive communication that celebrates all differences
- Authentic and diverse feedback
- An educational and open-minded approach to intimate care
Users sharing their experiences
"I often cut myself with a regular trimmer. At the first use of billy, I was a bit nervous but zero cuts and it was super fast!" - Juan G.
"It's super beautiful! I admit having a trimmer in my bathroom wasn’t a priority... but this one, especially placed on its charger, with its matte effect, looks great next to my favorite products." - Mélina A.
A movement that is just beginning
billy is only the first step of a broader vision. We are already preparing:
- New products to make intimate care easier
- Partnerships with organizations that share our values
- Community events
- Educational content to break taboos
A design that revolutionizes the codes
In 2025, billy reinvents the aesthetic standards of intimate care. More than a functional object, it is a true lifestyle accessory that naturally finds its place in the contemporary bathroom world.
Elegance in every detail
billy stands out with its minimalist design and premium finishes:
- A range of 4 iconic colors: intense black, sage green, ocean blue, sunny yellow
- A unique soft-touch finish, gentle to the touch and pleasant in hand
- Clean lines inspired by Scandinavian design
- A matching charging base that becomes a decorative element
Technology meets aesthetics
Every technical element has been designed to blend harmoniously:
- A subtly integrated LED light
- A discreet digital charge display
- An intuitive and elegant user interface
- Coordinated accessories (guards, charging base, replacement blades)
An object owned with pride
For the first time, an intimate care product becomes a design object you no longer need to hide:
- A design that dialogues with the codes of premium beauty brands
- A natural presence among everyday objects
- An aesthetic that invites conversation rather than concealment
billy proves that a technical product can be both high-performing and aesthetically desirable, turning a traditionally utilitarian object into a true personal style statement.
A generation that owns its choices
In 2025, a new generation is redefining the relationship with the body and intimacy. The billy family embodies this change: a community that openly talks about intimate care and claims the right to be themselves.
A revolution in mindset
Generation Z and millennials have broken the rules:
- The body is no longer a taboo subject but a space for expression
- Intimate care becomes a natural part of self-care
- Conversations about intimacy are becoming freer
- Everyone owns their personal choices without shame
The billy family: a community that speaks out
More than a community, the billy family is a social movement that:
- Encouraging open dialogue about intimate care
- Celebrating the diversity of bodies and styles
- Sharing authentic experiences
- Fighting prejudices and diktats
The future is unashamed
billy supports this evolution by:
- Creating welcoming spaces for discussion
- Offering accessible educational content
- Developing products tailored to new expectations
- Supporting initiatives that promote self-acceptance
This new generation doesn’t ask for permission to be themselves. They reinvent standards and treat intimate care like any other topic, without taboo or shame.
Your style, your choice: billy’s philosophy
Let’s be clear: billy is not here to set rules or impose a single style. Our mission is exactly the opposite: to enable everyone to express and own their hair style, whatever it may be.
Freedom above all
In 2025, the debate should no longer be "to shave or not to shave?" but rather "how to feel good about your choices?" At billy, we stand for:
- The freedom to keep your natural hair
- The freedom to shave it all off
- The freedom to trim a little
- The freedom to change your mind
- And above all, the freedom not to justify yourself
A tool for freedom
billy is designed to support all choices:
- 5 cutting heights (from 0 to 12mm) for all styles
- Ability to mix lengths
- For occasional or regular use
- Adapted to all sensitive areas
Our goal is not to promote a single ideal, but to give everyone the means to achieve their personal style safely and simply.
Every body is unique, every style too
The beauty of the billy family lies in its diversity:
- Some prefer natural
- Others like to be completely shaved
- Many switch according to the season or their mood
- And all of that is perfect!
billy is not here to judge, but to support. Because in 2025, the only standard that matters is feeling good about yourself.
The creators of billy: shaking up the norms with kindness
Behind billy are two entrepreneurs who decided to approach intimate care differently: Cynthia De Paz and Philippe Guibert. With their expertise in digital marketing, they made a simple observation: by 2025, taking care of intimate areas should be as easy and natural as brushing your teeth.
A shared vision
"billy is truly the friend we all wish we had, who supports us without judgment and helps us be who we want to be without worrying about others' opinions!" explains Cynthia De Paz.
More than a company, the founders want to create a movement:
- A caring and uninhibited community
- Products that respect every body
- A positive approach to intimate care
- An open and taboo-free space for dialogue
A project taking shape
The development of billy is only the first step of a broader vision:
- Expansion of the intimate product range
- Partnerships with organizations sharing the same values
- Creation of educational content
- International development
The ambition for lasting change
For Cynthia and Philippe, billy goes beyond a simple product: "We hope to create a wonderful community around this movement where everyone can embrace themselves and become their true SELF, because nothing is more important to us."
The "billy family" is just the beginning of a journey aimed at sustainably transforming our relationship with intimate care, with kindness and authenticity.
Would you like to publish content about billy trimmer? Contact us to receive the Press Kit (Logos, images, Content, and Articles)