Press kit: Billy trimmer
Summary
A simple observation: intimacy is no longer taboo, but taking care of oneself remains complicated
In 2025, the intimate care market remains dominated by gendered, impractical and sometimes even dangerous products. According to an IFOP survey, 55% of French men maintain their pubic hair, while 45% do not maintain it at all. For women, 76% maintain their pubic hair, with 24% practicing full hair removal, but the solutions offered have not changed for years: unsuitable razors, risky classic clippers, time-consuming and difficult last-minute appointments with the beautician (and which represent a real budget over the year) ...
Some figures
Here are the real and official figures concerning the statistics of shaving of intimate areas in France:
- 47% of men maintain their private parts.
- 75% of women say they have waxed their bikini line in the last three months.
- 28% of women say they wax their bikini line weekly.
- 24% of women practice full pubic hair removal.
- 44% of men wax or shave their pubic hair.
- 82% of women in France wax or shave their bikini area.
- 28% of women do not practice any type of pubic hair removal, a figure that has almost doubled since 2013.
- 57% of women over 65 do not wax their bikini line.
- 29% of women under 34 have already been ordered to completely remove their pubic hair by their sexual partner.
- 25% of men have asked a sexual partner to completely remove their pubic hair.
IFOP survey
- The proportion of women not removing pubic hair at all increased from 15% in October 2013 to 28% in January 20211.
- 81% of women say they have shaved their armpits in the last three months, 10 points less than in 2013.
- 80% of women shave their legs, compared to 9% of men.
- 56% of women under 25 practice full body hair removal.
- More than one in two French women say that they could one day stop removing hair from their bikini line (56%) and legs (58%).
- According to an Opinion Way study, 65% of women say they remove hair primarily for their own comfort.
These statistics show a diversity of hair removal and shaving practices for intimate areas in France, with variations according to age and gender.
Why not take care of your intimate areas?
And the main reasons for not maintaining intimate areas would be:
Sensitivity of the area: The intimate area is described as being particularly sensitive and fragile. This sensitivity could make hair removal or shaving uncomfortable for some people.
Risk of cutting: This is true for everyone but especially for the skin of the testicles which is extremely thin and difficult to shave due to its loose nature. The fear of cutting yourself is a real issue for the maintenance of this part of the body.
Risk of disruption of natural balance: The results highlight the importance of maintaining the balance of the microbiome and pH of the intimate area. Aggressive hair removal practices could potentially disrupt this balance.
Risk of irritation: Using unsuitable products or overly aggressive practices can cause irritation in the intimate area. This could also apply to hair removal methods, not to mention the risk of ingrown hairs that many fear.
Preference for natural: Some people might choose not to wax to respect the natural state of their body, in accordance with the idea that the body has its own self-regulation mechanisms. The solutions that allow you to keep a natural but maintained appearance today are not many (scissors or clippers are not suitable in general)
A desire: to simplify and democratize intimate care
Every body is unique, every style is personal. Some prefer to shave everything, others just trim, and that's fine! The most important thing is to be able to take care of yourself simply, safely and without judgment. This is the conviction that gave birth to billy: to create an inclusive solution that adapts to all styles, all body types and all desires.
The creation: a reinvented mower for sensitive areas
After two years of development and hundreds of user tests, billy unveils its first innovation: a trimmer specially designed for intimate areas. Its unique technology combines:
- A cut-resistant ceramic blade
- Integrated LED lighting for perfect visibility
- 5 cutting heights to suit all styles
- An ergonomic design designed for sensitive areas
- A premium soft-touch finish in 4 iconic colours
It's not just a lawnmower, it's the start of a movement that celebrates diversity and the freedom to be yourself.
The Billy Family: A Community That Takes Charge
By creating billy, we didn't just want to launch a product, but to start a real social movement. The "billy family" today brings together a growing community that shares a vision: the right to be yourself, without taboos and without judgment.
A new vision of intimate care
In 2025, talking about intimate care is still delicate for many. billy changes the game by addressing the subject head on, with humor and kindness. Our approach? Uninhibited communication that normalizes taking care of yourself, whatever the way you do it.
Beyond the Clichés
No more gendered ads and guilt-inducing messages. Billy is for everyone, without distinction:
- A universal design that breaks free from traditional codes
- Inclusive communication that celebrates all differences
- Authentic and varied feedback
- An educational and uninhibited approach to intimate care
Users who testify
"I cut myself a lot with regular clippers. The first time I used Billy I was a little nervous but 0 cuts and it was super fast!" - Juan G.
"It's ultra beautiful! I admit that having a clipper in my bathroom was not a priority... but this one, especially placed on its charger, with its matte effect, it looks great next to my favorite products." - Mélina A.
A movement that is only just beginning
billy is just the first step in a bigger vision. We are already preparing:
- New products to facilitate intimate care
- Partnerships with associations that share our values
- Community events
- Educational content to break taboos
A design that revolutionizes the codes
In 2025, billy reinvents the aesthetic standards of intimate care. More than a functional object, it is a true lifestyle accessory that naturally finds its place in the world of the contemporary bathroom.
Elegance in every detail
billy stands out with its minimalist design and premium finishes:
- A range of 4 iconic colours: intense black, sage green, ocean blue, sun yellow
- A unique soft-touch finish, soft to the touch and pleasant in the hand
- Clean lines inspired by Scandinavian design
- A matching charging base that becomes a decorative element
Technology meets aesthetics
Each technical element has been designed to integrate harmoniously:
- Subtly integrated LED lighting
- A discreet digital display of the charge
- An intuitive and elegant user interface
- Coordinated accessories (hooves, charging base, replacement blades)
An assumed object
For the first time, an intimate care product becomes a designer object that no longer needs to be hidden:
- A design that dialogues with the codes of premium beauty brands
- A natural presence among everyday objects
- An aesthetic that invites conversation rather than concealment
billy proves that a technical product can be both high-performance and aesthetically desirable, transforming a traditionally utilitarian object into a true statement of personal style.
A generation that takes responsibility for its choices
In 2025, a new generation is redefining the relationship with the body and intimacy. The billy family embodies this change: a community that speaks openly about intimate care and claims the right to be oneself.
A revolution in mentalities
Generation Z and millennials have broken the codes:
- The body is no longer a taboo subject but a space for expression
- Intimate care becomes a natural part of self-care
- Conversations about intimacy are becoming more open
- Everyone assumes their personal choices without complexes.
The Billy Family: A Community That Speaks Out
More than a community, the Billy Family is a social movement which:
- Encourages open dialogue about intimate care
- Celebrates the diversity of bodies and styles
- Sharing authentic experiences
- Fights prejudices and dictates
The future is uninhibited
billy supports this development by:
- Creating caring spaces for discussion
- Providing accessible educational content
- Developing products adapted to new expectations
- Supporting initiatives that promote self-acceptance
This new generation does not ask for permission to be itself. It reinvents the standards and makes intimate care a subject like any other, without taboos or complexes.
Your Style, Your Choice: Billy's Philosophy
Please don't get us wrong: billy is not here to dictate standards or impose a single style. Our mission is exactly the opposite: to allow everyone to express and assume their hair style, whatever it may be.
Freedom above all
In 2025, the debate should no longer be "should we shave or not?" but rather "how to feel good about our choices?" At billy, we advocate:
- The freedom to keep your natural hair
- The freedom to shave everything
- The freedom to make a small cut
- The freedom to change your mind
- And above all, the freedom not to justify oneself
A tool for freedom
billy is designed to support all choices:
- 5 cutting heights (from 0 to 12mm) for all styles
- Possibility to mix lengths
- Occasional or regular use
- Adaptation to all sensitive areas
Our goal is not to promote a single ideal, but to empower everyone to achieve their personal style safely and easily.
Every body is unique, every style too.
The beauty of the Billy Family lies in its diversity:
- Some prefer natural
- Others like to be completely shaved.
- Many alternate depending on the seasons or their mood.
- And all of this is perfect!
Billy is not here to judge, but to accompany. Because in 2025, the only standard that matters is to be comfortable with yourself.
Billy's creators: shaking up the codes with kindness
Behind billy, there are two entrepreneurs who decided to approach intimate care differently: Cynthia De Paz and Philippe Guibert. With their expertise in digital marketing, they made a simple observation: in 2025, taking care of your intimate parts should be as simple and uninhibited as brushing your teeth.
A shared vision
"Billy is truly the friend we would all like to have, who supports us without judgment and who helps us be who we want to be without worrying about what others think!" explains Cynthia De Paz.
More than a company, the founders want to create a movement:
- A caring and relaxed community
- Products that respect every body
- A positive approach to intimate care
- A space for open and taboo-free dialogue
A project taking shape
Billy's development is just the first step in a bigger vision:
- Expansion of the range of intimate products
- Partnerships with associations sharing the same values
- Creation of educational content
- International development
The ambition for lasting change
For Cynthia and Philippe, billy goes beyond the simple product: "We hope to create a beautiful community around this movement where everyone can take responsibility and become their true SELF, because there is nothing more important to us."
The "billy family" is just the beginning of an adventure that aims to sustainably transform our relationship with intimate care, with kindness and authenticity.