We were told that body hair was something to be erased, hidden, and ashamed of.
We were told that smooth skin was the only option.
That beauty had rules, and those rules weren't ours to write.
But we say fuck all that.
Billy isn't here to tell you what to do.
Trim them, shave them, let them grow—your body, your choice.
No judgment. No shame. No outdated standards.
We create tools for self-expression, not self-erasure.
We make intimate care fun, stylish and relaxed.
We're breaking the silence around hair, so no one feels the need to hide.
We are not just a brand.
We are a movement—a community that celebrates confidence in all its forms.
Because when you fully embrace yourself, you are free.
And freedom suits you.
Who are we ?
Billy, it's far from just a lawnmower, it's a movement.
We are here to normalize body hair and pubic hair, break taboos by bringing a little fresh air and freedom to this little-discussed subject.
We create products and solutions that fit everyone, and the Billy mower is the first in this range with an inclusive design, premium materials specially created to boost the self-confidence of its users.
Billy is unique
Aesthetics & Design: Sleek, modern and available in five vibrant colors – Klein Blue, Fresh Butter Yellow, Velvet Red, Mist Green and Intense Black.
Brand Personality: Fun, bold, and unapologetic. We blend humor, education, and inclusivity to engage our audience.
Universal & Inclusive: No labels, no restrictions—Billy is for everyone, everywhere.
Community-Centric: Our brand sparks conversations about body positivity, self-care, and personal choice.
Global Ambition: Billy isn't just a brand—it's a cultural shift. We want Billy to be available worldwide, breaking down barriers and making self-care fun again.
Our mission
At Billy, we believe in freedom of choice and self-acceptance. Whether you groom your private parts, shave, wax, or let it all grow out, you do what you like.
Our goal is to eliminate body and hair shame, open debate and conversation, and provide high-quality tools that are as stylish as you are.
And the social impact
Billy is also a movement that aims to create a major and positive impact on all issues related to intimacy and sexuality.
We want to create a significant social impact. Currently in discussions with various associations that help promote well-being and intimate freedom, we also want to participate in the issues that matter to us: sexual and self-acceptance and education , support for key players in the field, and financial participation in this support.
By purchasing a Billy, you are contributing to future aid that we will put in place as soon as possible.
So, which Billy is right for you?
