Billy at Shoppe Object Paris 2026

At the beginning of September, we packed our bags (and a few billys) for Shoppe Object Paris. Three days at the show, hundreds of hands reaching for our booth, and one phrase we heard on repeat: “Oh yeah, this really is something else.”

We’ll tell you all about it. Because honestly, this show confirmed something we’d suspected since launching the new billy: you really understand it when you hold it in your hand.

What exactly was Shoppe Object Paris 2026?

Shoppe Object is a trade show founded in New York that curates brands in design, home decor, and lifestyle. Its Paris edition took place from September 5 to 7, 2026, at Paris Expo Porte de Versailles, as part of Who’s Next, with around a hundred carefully selected brands.

For this edition, the show also opened its doors to beauty and wellness. And let’s be honest: seeing an intimate trimmer displayed among decorative objects and skincare brands made more than one visitor smile. That was exactly the effect we were after. Intimate care deserves to be beautiful, unapologetic, and displayed like any other everyday object.

This wasn’t our first trade show this year. In January, we were already at the International Lingerie Show, where we even submerged a billy for three days to prove it was waterproof. This time, the test was different: let people feel it.

You can understand the new billy with your fingers

At the booth, we had planned to put two billys side by side: one with the first edition blade, and one with the new billy blade. We handed both over and let people run their thumbs over each blade. No big speech needed.

The reaction was almost always the same. A brief pause, a second pass of the finger to check, then a look that says "okay, I get it." The new blade feels gentler to the touch and glides without snagging. It's the kind of difference you could describe for hours on a product page, but people understand it in two seconds when they feel it.

What's changed with the blade

For this new version, we reworked the ceramic blade based on your feedback. The teeth are more rounded, the tip is thinner and slightly raised so it glides over the skin without pinching it, and the spacing between the teeth has been optimized.

The result is a blade that's even gentler on sensitive areas. In our internal tests so far, we haven't seen any cuts, even in areas where the skin folds. If you'd like the details for men, we've written a full article about the men's intimate trimmer and billy's new blade.

And good news for those who already have a billy: the new blade is 100% compatible with older models. You can find it in the blade collection.

Great conversations and feedback

We met so many people over those three days. Buyers from concept stores, journalists, content creators, and curious visitors who first stopped to check out the colors and left talking about their shaving woes.

What stood out most was how easily conversations got started. Men and women of all ages each had a story about a nick, irritation, or that moment of stress before a date. And everyone left with the same idea: taking care of your intimate areas can be simple, and even pretty stylish.

"At the booth, we barely had to say a word. We held out the two blades, people compared them, and the conversation started naturally. Seeing strangers talk openly about their intimate grooming routine in the middle of a design fair is exactly the kind of world we want to build with billy."

Cynthia and Philippe, founders of billy

billy is definitely something you have to see in person

If this trade show taught us one thing, it’s that photos only tell part of the story. The soft-touch finish, the weight in your hand, the matte colors, and especially this new blade: you can feel all of that more than you can describe it.

Our customers have been telling us that from the very beginning, too.

"It’s so beautiful! Having a trimmer in my bathroom wasn’t a priority, but this one, sitting on its charger with its matte finish, looks great next to my favorite products."

Mélina, one of our first testers

Whether you’re looking for a men’s intimate trimmer or a women’s intimate trimmer, the idea is the same: your hair, your style. Shaved, trimmed, or natural, it’s up to you, and billy is here to make it a smooth experience.

Couldn’t make it to Shoppe Object? Don’t worry. We’ll see you at upcoming trade shows, and in the meantime, you have 30 days to try it at home with a money-back guarantee and make up your own mind. And if you want to see what people who’ve adopted it think, take a look at the billy customer reviews.

The questions we were asked most often at our booth

What’s the difference between the first edition blade and the new billy blade?

The new blade has more rounded teeth, a finer, slightly raised tip, and optimized spacing. The result: it feels gentler to the touch and glides without snagging the skin, even on the most sensitive areas.

Is the new blade compatible with my old billy?

Yes, it’s 100% compatible with all billys. Just snap it into place where the old one was.

Where can I see and try billy in person?

We regularly take part in trade shows in Paris, such as Shoppe Object and the International Lingerie Show. Otherwise, you can order it online and enjoy 30 days to try it at home with a money-back guarantee (limited-time offer).