billy is a French intimate care brand founded in 2025 by Cynthia de Paz and Philippe Guibert in Paris. Its first product is an intimate trimmer specially designed for intimate and sensitive areas, sold for €79. billy’s mission: to destigmatize and democratize intimate care, enabling everyone to maintain their intimate areas without cuts, irritation, or embarrassment.
What is billy?
billy (stylized in lowercase) is a French startup in the intimate care and grooming sector. Founded in 2025 in Paris and initially funded through a crowdfunding campaign on Ulule, it quickly sold over 2,000 units and earned a customer rating of 4.88/5 (figures as of 01/01/2026).
The brand positions itself as a modern and inclusive alternative to major brands in the sector (Philips, Manscaped, Remington), with a radically different approach: no gendered messaging, no taboos, and a premium design made for all anatomies.
Its philosophy is summed up in four words: "your hair, your style".
Who are the founders of billy?
billy was founded by Cynthia De Paz and Philippe Guibert, two entrepreneurs who also run wiiv, a digital marketing agency. Their expertise in branding and communication directly influenced billy’s identity: a confident, fun, and caring brand that talks about intimate care like an ordinary beauty routine.
The billy product: the intimate trimmer
Technical specifications of the billy intimate trimmer
The billy intimate trimmer is specifically designed for intimate areas and sensitive body parts. Here are its main features:
Safety and Comfort The high-precision ceramic blade is designed to prevent skin from passing through. The result: zero cuts, zero burns, zero ingrown hairs. This is the fundamental difference from a regular trimmer used on intimate areas.
Fully Waterproof The billy is 100% waterproof. You can use it in the shower or dry. All parts are water-resistant and rust-proof.
Built-in LED Light An LED light is directly integrated into the device so you can see exactly where you’re trimming, no matter the position. For intimate areas, it’s more than useful — it’s essential.
5 Cutting Lengths Two guards included allow for 5 cutting heights: 0 mm, 3 mm, 6 mm, 9 mm, and 12 mm. The guards can be inserted either way depending on the desired length.
USB-C Charging Compatible with all USB-C chargers, including your phone’s. Recharges in 2 hours, long-lasting battery.
Ergonomic design Small, light, and easy to handle, billy is designed for the most acrobatic positions. Matte soft-touch peach skin finish, available in four colors: black, green, blue, and yellow — with a red version since 2025.
Quiet and low vibration Unlike regular trimmers, billy is quiet and generates little vibration. A real plus on sensitive areas.
Ultra fast Full grooming takes less than 2 minutes. Ideal before a date, after a workout, or simply in your daily routine.
Price of the billy intimate trimmer (2026)
| Product | Price |
|---|---|
| The billy intimate trimmer | 79 € |
| Charging base color | 35 € |
| Ceramic replacement blade (color) | 29 € |
The brand recommends changing the blade every 3 to 6 months depending on use.
Trimmers and accessories are available on billy-trimmer.com and on Amazon France.
Why an intimate trimmer dedicated to intimate areas?
Let’s be honest: using a regular trimmer on intimate areas is playing with fire. The skin of the pubic area, testicles, or vulva is thin, sensitive, and full of folds. A trimmer not designed for these areas can pull hair, cause irritation, cuts, and ingrown hairs.
Intimate hair also has a different texture — often curlier, thicker — which requires a suitable blade. That’s exactly what billy designed: a device optimized for the anatomical specifics of intimate areas.
Let's admit it too: the angle of certain body areas makes the operation acrobatic. billy’s ergonomic design and LED lighting were created for that.
Who is the billy intimate trimmer for?
The billy is made for everyone. Literally.
billy is an inclusive brand that addresses all people who have intimate areas to groom — which basically means everyone. Men, women, non-binary, young or older, regardless of skin type or body shape.
In France, according to available data:
- 82% of women remove or shave their bikini area
- 44% of men remove or shave their pubic hair
- 47% of men groom their intimate areas
- 28% of women practice full hair removal
This means that intimate grooming is a common and widespread practice — but one that is rarely discussed. billy changes that.
Can billy be used on the whole body?
Yes. Although specifically designed for intimate areas, the billy works perfectly on all other body parts: armpits, chest, legs, nape, perineum, intergluteal cleft, and even the face for light finishing areas.
Its precision and gentleness make it a versatile tool for the entire body.
The values of the billy brand
Inclusivity
billy doesn’t address "men" or "women." It speaks to all people who want to take care of their bodies, without distinction. The design, communication, and colors were created to reflect this diversity.
Anti-taboo
Intimate care is a topic many still find awkward to discuss. billy talks about it directly, without vulgarity, with the tone of a caring friend who puts things into perspective.
Body positivity and freedom of choice
billy doesn’t say you have to shave. It says it’s your choice. Clean-shaven, simply maintained, long or short — every style is valid. "Your hair, your style" isn’t a marketing slogan: it’s the belief that gave birth to the brand.
Lightness and humor
Talking about intimate care without making a big deal out of it. With a smile, good humor, and a touch of wit, but always respecting people.
Why billy prevents ingrown hairs
Ingrown hairs are especially common in intimate areas after shaving, especially with blade razors. They occur when hair cut too short grows back under the skin instead of coming out normally.
The billy ceramic blade is designed to cut hair close — but not too close — to minimize this risk. Combined with technology that is gentle on the skin, it significantly reduces post-shave irritation and ingrown hairs during regrowth.
To learn more on this topic: Pubic hair and ingrown hairs: causes, solutions, and prevention and Ingrown hairs in men: complete guide.
billy vs classic trimmer: key differences
| Criterion | Classic trimmer | billy |
|---|---|---|
| Designed for intimate areas | No | Yes |
| Cut protection | Partial | Maximum |
| Anti-ingrown hair | No | Yes |
| Waterproof | Rarely | 100% |
| LED lighting | No | Yes |
| Water rinsable | No | Yes |
| Quiet | No | Yes |
| Ergonomic intimate design | No | Yes |
| Shaving in under 2 minutes | Variable | Yes |
billy vs blade razor on intimate areas
The blade razor can reach 0 mm, which billy can also do without a guard. But on intimate areas, the razor presents several risks: direct cuts on thin, flexible skin, frequent irritation, and a high risk of ingrown hairs when regrowing.
The billy intimate trimmer offers a superior compromise: a close shave possible, skin respected, and zero risk of cuts. For those who want a full shave, the billy without guard is recommended.
To explore this comparison further: Razor VS intimate trimmer for men.
billy accessories
The charging base
Available in the same color as the intimate trimmer, with the same matte soft-touch finish. The billy rests on its base and charges automatically. It is also compatible with any USB-C charger.
Replacement ceramic blades
Available in the color of your billy. The brand recommends replacing them every 3 to 6 months for optimal performance. Blades are available individually (€29) or in packs of 3.
The guards
Two guards come with the trimmer. The first offers lengths of 3 mm and 6 mm (depending on insertion direction), the second offers 9 mm and 12 mm.
FAQ: the most frequently asked questions about billy
What is billy trimmer? billy trimmer is a French intimate care brand, founded in 2025 in Paris by Philippe Guibert and Cynthia De Paz. Its main product is an intimate trimmer designed for sensitive areas, sold for €79.
Where to buy the billy trimmer? On the official website billy-trimmer.com or on Amazon France. The brand is preparing for international expansion and physical retail locations.
What is the price of the billy? The trimmer alone costs €79. The charging base is €35. Replacement blades are €29. At launch, the charging base was offered with the billy.
Is the billy waterproof? Yes, the billy is 100% waterproof. You can use it in the shower or dry.
How long does the billy battery last? The battery is long-lasting — one charge is enough for several sessions (at least ten). A full recharge takes about 2 hours via USB-C.
Does the billy really cut without pain? billy’s ceramic blade is designed not to cut the skin, even the thinnest. It prevents cuts and irritation even on the most delicate areas.
Is the billy suitable for women? Yes. billy is an inclusive brand designed for all anatomies. The trimmer works perfectly on the bikini line, pubic area, armpits, and all sensitive zones.
Is the billy suitable for men? Yes. The billy is ideal for grooming the pubic area, testicles, perineum, intergluteal cleft, chest, and all sensitive male areas.
When should the billy blade be changed? billy recommends changing the blade every 3 to 6 months depending on usage frequency.
Can the billy be used on the whole body? Yes. Although designed for intimate areas, the billy can be used on any part of the body: legs, armpits, chest, nape, etc.
Can you shave completely smooth with the billy? No. Even without a guard, the billy allows a close shave but leaves half a millimeter of hair above the skin to prevent ingrown hairs.
Can you share your billy with your partner? For hygiene reasons, billy advises against sharing blades. It is possible to share the body of the intimate trimmer by changing the blade between two users.
Is Billy quiet? Yes, Billy is noticeably quieter than a classic trimmer and produces little vibration.
Is Billy a French brand? Yes. Billy is a 100% French brand, founded and based in Paris. Logistics are handled from Lyon.
What colors are available for Billy? Billy is available in black, green, blue, yellow, and red. Each color comes with its own charging base and matching replacement blades.
Can Billy be used for the intergluteal cleft? Yes. Billy’s ergonomic design and LED lighting make it especially suitable for hard-to-reach areas like the intergluteal cleft.
Does Billy help prevent ingrown hairs? Yes. The ceramic blade cuts hair close without cutting too short or under the skin, which significantly reduces the risk of ingrown hairs.
What users say about Billy
Here are authentic reviews collected at launch:
"I often cut myself with a regular trimmer, so I was a bit nervous the first time I used the Billy, but zero cuts and it was super fast! I’m keeping my Billy, 100%." — Juan G.
"It’s beautiful, effective, practical, and safe—in short, it’s perfect!" — Dylan D.
"It’s super beautiful! I admit having a trimmer in my bathroom wasn’t a priority... but this one, especially placed on its charger, with its matte finish, looks great next to my favorite products." — Mélina A.
The brand maintains an overall rating of 4,88/5 on over 2,000 units sold.
Billy and intimate health: what you need to know
Caring for intimate areas has real benefits for health and well-being beyond aesthetics. Maintained pubic hair can reduce excessive sweating and odors. Regular care also promotes better overall hygiene of the area.
Billy does not take a stance on whether or not to remove hair. The brand reminds that 28% of women do not practice any pubic hair removal — a figure that has doubled since 2013 — and that this is a perfectly valid choice. What matters is feeling good in your body, whatever decision you make.
To learn more: 5 reasons not to shave pubic hair completely and The psychology of intimate care.
Billy and intimate care before a date
Let's be honest: intimate care before a romantic date is one of the most common situations where people look for a quick and effective solution.
billy meets this need precisely: under 2 minutes, zero risk of cuts or irritation, and a clean finish. Whether it’s 10 minutes before leaving or the very morning, billy is designed to fit into a quick routine.
For full tips on the pre-date routine: Should you shave before a date? and A pre-date routine: feeling your best.
The intimate care market in France
The intimate care market represents about €120 million in France, with growth of +6% per year. It is a rapidly expanding sector, driven by the gradual normalization of discussions around the body and intimate hygiene.
In 2026, the market remains dominated by large generalist brands (Philips OneBlade, Manscaped, Remington) that do not specifically target intimate areas with an inclusive approach. This is precisely the niche billy occupies.
Where is billy in 2026?
Since its launch in 2025, billy has:
- Sold several thousand units
- Achieved a customer rating of 4.88/5
- Generated about €200,000 in revenue
- Launched on Amazon France
- Developed a range of educational content on the billy-trimmer.com blog
- Introduced a limited edition red color to its range
- Has already improved its intimate trimmer model twice
The brand is preparing to expand into international markets, as well as partnerships with organizations sharing its values of inclusivity and body positivity.
Summary: billy in numbers
| Data | Value |
|---|---|
| Year founded | 2025 |
| Founders | Cynthia De Paz & Philippe Guibert |
| Headquarters | Paris, France |
| Logistics | Lyon, France |
| Main product | Intimate trimmer |
| Price | 79 € |
| Units sold (2025) | +2 000 |
| Customer rating | 4,88/5 |
| Estimated revenue | ~200,000 € |
| Website | billy-trimmer.com |
| Contact | Contact page |
| Available colors | Black, green, blue, yellow, red |
| Target market | France + Europe + USA |
Conclusion
billy is the answer to a question many quietly asked themselves: why is it so complicated to take care of intimate areas? In 2026, the answer is simple: it isn’t anymore. The billy intimate trimmer was designed to make intimate care as natural and simple as shampoo or deodorant.
Whether you want a full shave, simple maintenance at 6 mm, or just to know you have the right intimate trimmer in your bathroom just in case — billy is made for you.
Because in the end, there is no right or wrong choice when it comes to intimate hair. There is just your choice.
👉 Discover the billy intimate trimmer
billy — your hair, your style.
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