What is male grooming?

Let's not kid ourselves: masculine codes have evolved considerably in recent years. Gone are the days when self-care was frowned upon or considered "unmanly." In 2025, male grooming has become the norm, and frankly, it's about time!

But what exactly is modern male grooming? And why is everyone talking about it? We'll explain everything to you, simply and without taboo, because at Billy, we believe that every man deserves to feel good about his body.

What exactly is male grooming?

Male grooming is simply the art of taking care of yourself regularly and thoughtfully. It goes far beyond a morning comb or applying deodorant before going out. We're talking about a comprehensive approach that encompasses hygiene, body care, facial care, and yes... even intimate care.

It's not about being "faux" or "subway," it's just about being comfortable in your body and owning your choices. The difference with "looking good"? Men's grooming is a routine, a philosophy of life. You do it for yourself, not necessarily to please others.

This modern approach to male grooming recognizes that every man is unique. Some will prefer a minimalist routine, while others will opt for more elaborate treatments. The key is to find what works for you and embrace it.

The Evolution of Male Grooming in 2025

A silent but massive revolution

Times have changed, and thankfully so! In 2025, strict gender codes are a thing of the past. Men can now use moisturizers, do their nails, or maintain their intimate hair without anyone thinking it's weird.

This evolution is partly due to Generation Z, which has broken down many barriers. On TikTok and Instagram, male influencers share their skincare routines and grooming tips without hesitation. And it's working! The men's grooming market is now worth several billion euros worldwide.

The numbers that speak for themselves

The statistics speak for themselves: 47% of French men regularly groom their private parts. That's more than ever before, and this trend is only growing. Male grooming is no longer a niche; it's become mainstream.

This standardization is accompanied by a diversification of products and services. From specialized barbers to brands dedicated to intimate care like Billy, the offering is finally adapting to the real needs of modern men.

The Pillars of Modern Male Grooming

Face and beard: the fundamentals of men's grooming

Having clear skin and a well-groomed beard is the bare minimum in 2025. This involves daily cleansing with products suited to your skin type, regular moisturizing, and if you have a beard, meticulous maintenance.

The ideal facial routine? Cleanse your beard morning and night, moisturize daily, and exfoliate once or twice a week. For your beard, use nourishing oil or balm, trim regularly, and brush daily to prevent tangles.

No need to bring out the big guns with 15 different products. A few quality basics are more than enough. The important thing is consistency rather than quantity.

Body: hygiene and overall care

Personal hygiene is a given, but modern grooming goes further. We're talking occasional exfoliation to remove dead skin, moisturizing after showering to maintain skin elasticity, and choosing a fragrance that truly suits you.

And no, using moisturizer won't compromise your masculinity. I promise. Your skin will thank you, especially in winter or after sun exposure.

Don't forget the often-neglected areas: elbows, knees, heels. These small details make all the difference in a complete men's grooming routine.

Private parts: the new standard of male grooming

Let's face it: caring for sensitive areas is now an integral part of male grooming. Whether for hygiene, comfort, or confidence, more and more men are taking care of this area.

Contrary to popular belief, it doesn't necessarily mean you have to shave everything off . You can simply trim, maintain, or style it according to your preferences. The important thing is that you feel good and that you own your style.

For this delicate area, conventional tools just won't cut it. A trimmer specially designed for intimate areas like Billy's will prevent cuts and irritation. Because frankly, no one wants to end up with bruises in this ultra-sensitive area.

Intimate care also means avoiding ingrown hairs, which can be particularly bothersome in this area. Proper technique and the right tools make all the difference.

Hair: more than just a cut

Your hair is often the first thing we notice. A cut that suits your face shape and lifestyle, products that match your hair type, and regular maintenance at the hairdresser.

Hair grooming also means knowing how to adapt your routine to the seasons. In summer, it's about sun protection and enhanced hydration. In winter, it helps combat dryness and static electricity.

Nails: The details that matter

Clean, well-groomed nails make all the difference. No need for nail polish or a fancy manicure, just cleanly trimmed nails, well-groomed cuticles, and special attention to your feet.

Many men neglect their feet, but that's a mistake! Especially in summer, having well-groomed feet is the foundation of male grooming.

In-depth focus: intimate care, the revolution in men's grooming

Why this evolution?

In 2025, maintaining your intimate areas is no longer taboo. It's even become a crucial aspect of modern male grooming. This shift can be explained by several factors.

First, it's a matter of pure hygiene. Well-groomed hair reduces perspiration and odor, which are especially important in summer or during sports activities. Second, it's a huge confidence boost. When you feel good about your body, it shows and feels good.

Best practices for successful intimate grooming

Shaving your testicles requires a specific technique and the right tools. Conventional trimmers can cause particularly painful cuts or irritation in this area.

Always choose a solution specifically designed for sensitive areas. The Billy clipper , with its cut-resistant ceramic blade, integrated LED lighting, and 100% waterproof design, perfectly meets these requirements.

The advantage of a dedicated trimmer? It respects the skin's sensitivity, prevents post-shaving irritation, and allows for precise results even in hard-to-reach areas.

The different approaches to intimate grooming

To each their own! Some prefer a variety of intimate hair styles , while others opt for minimal maintenance. The important thing is to choose what suits you and embrace it.

You can opt for a simple trim, a geometric cut, or a complete shave depending on your desires and lifestyle. Before a date , many men choose to fine-tune their intimate grooming, and that's perfectly normal.

Male grooming: psychological impact and well-being

The trust effect

Beyond the aesthetic aspect, male grooming has a huge positive psychological impact. Studies show that men who take care of themselves regularly have higher self-esteem and more confidence.

This daily routine becomes a moment for you, a way to start or end the day by taking time for your well-being. And that's far from superficial. The psychology of intimate care actually shows fascinating results on self-confidence.

Enjoy yourself first and foremost

The goal of men's grooming? To please yourself above all else. If others like it, great, but the most important thing is that you feel good about your choices. This philosophy applies to both facial care and pubic hair maintenance .

Mistakes to avoid in male grooming

Over-maintenance: when too much is too much

Spending two hours a day in front of the mirror might be too much. Grooming is supposed to simplify your life, not complicate it. Find your optimal routine and stay consistent without becoming obsessive.

An effective men's grooming routine should take no more than 15-20 minutes a day. Effectiveness trumps complexity.

Blindly following trends

What works for your friend or favorite influencer won't necessarily work for you. Tailor the advice to your lifestyle, skin type, personal preferences, and budget.

Not all hair removal methods are suitable for everyone. Experiment, experiment, but listen to your body.

Neglecting sensitive areas

Taking care of your face is great, but forgetting the rest of your body is a shame. Intimate care is part of a complete grooming routine in 2025. Not taking care of it means missing out on an important aspect of modern male well-being.

Using the wrong tools

Razor vs. trimmer : Each tool has its own purpose. Using a traditional trimmer on sensitive areas or an unsuitable razor can cause irritation and injury.

Men's grooming: building your personalized routine

The essentials for getting started

If you're new to male grooming, start with the basics: facial cleanser, moisturizer, quality deodorant, and a trimmer suitable for sensitive areas .

There's no need to invest in 50 products right from the start. It's better to have a few quality products that you use regularly than a bathroom full of stuff gathering dust.

Adapt to your lifestyle

Effective men's grooming adapts to your pace. Do you travel a lot? Choose multi-use products and travel sizes. Do you exercise a lot? Focus on purifying products and post-workout treatments.

The importance of regularity

The secret to successful grooming? Consistency over intensity. 5 minutes a day is better than an hour on Sunday. Your body and skin will get used to this routine and thank you.

Men's Grooming and Special Occasions

Pre-date routine : feeling your best

Before an important date, many men adjust their grooming routine. This is normal and even recommended! Tweaking your appearance can give you a significant confidence boost.

Beach and summer special

Summer requires special attention to men's grooming. Sun protection, enhanced hydration, and adapting intimate care for water activities.

Billy, your must-have for summer : waterproof and practical, it can even go with you in the beach shower.

The Future of Male Grooming

In 2025, men's grooming continues to evolve toward greater naturalness and acceptance. Brands are adapting, products are becoming more specialized, and taboos are falling one by one.

The future? Probably even more personalization, eco-friendly products, and a holistic approach to men's wellness that encompasses body and mind.

Your style, your rules: conclusion

Men's grooming in 2025 is ultimately quite simple: taking care of yourself without fuss and according to your own desires. Whether you prefer a minimal style or a more elaborate routine, the important thing is that you feel good.

Don't hesitate to experiment and try new things. Your body, your hair, your style. And if you want to start by taking care of your sensitive areas, Billy is here to guide you through this process, simply and effectively.

Because in 2025, owning your choices and taking care of yourself is just normal. And at Billy, we're here to remind you that your hair is your style .

The Grooming FAQ