"It's a man thing." We still hear this phrase in 2025. However, the figures are there: 75% of women take care of their bikini line, and more and more of them are looking for alternatives to traditional methods. So, are trimmers really not for us?
This spectacular increase, from 15% to 28% in a few years, reveals much more than a simple change in habits. It is a real revolution in our relationship with the body and intimate care.
First of all, why do culturally few women use lawn mowers?
Deeply rooted habits
Tradition dies hard. For decades, razors and wax have reigned supreme in women's bathrooms. It's as if we had internalized that "trimmer = man" and "razor/wax = woman". A cultural heritage that still influences our choices in 2025.
Yesterday's technical brakes
Until recently, clippers were simply not designed for the female anatomy. The result? Imprecise tools, poorly adapted to the curves and sensitivity of our intimate areas. We understand the distrust: who would want to risk irritation or cuts in these sensitive areas?
The quest for "all smooth"
Another reality: many women are looking for that famous "smooth skin" effect. Wax and razors promise this result, while clippers always leave a little length. But in 2025, is this really a problem? Mentalities are changing, and with them, our definitions of what is "acceptable" or "desirable".
What these numbers really tell us
Women are not rejecting maintenance per se. They are rejecting constraints and dictates. This 13% increase represents thousands of women who have said "stop" to traditional methods that are often painful, time-consuming and expensive. This is not giving up, it is taking back control.
A need for alternative solutions
Between those who no longer shave at all (28%) and those who continue with traditional methods, there is a large space for intermediate solutions. The trimmer perfectly meets this need:
- Gentler than waxing
- More precise than a razor
- More practical than wax
- More economical than the beautician
The impact on the beauty market
This evolution is forcing the industry to adapt. Women no longer want to:
- Mandatory monthly appointments
- Unique solutions for all
- Painful methods
- Recurring expenses
A broader societal change
This trend reflects a deeper development:
- More freedom in personal choices
- Less social pressure
- A search for practical solutions
- A healthier relationship with your body
The lawnmower is not just a technical alternative, it is a symbol of this new freedom: that of choosing how to take care of yourself, without compromise or excessive constraints.
But what are the consequences of female shaving and hair removal?
The Real Cost of Traditional Hair Removal
The financial cost
- Hair removal appointment: €30-50 per month
- Homemade wax: €15-20 every 3 weeks
- Disposable razors: €10-15 per month
- Post-hair removal creams and treatments: €20-30 regularly
Over a year? Easily €400-600 to be "presentable".
The physical cost
- Pain during hair removal (thanks wax!)
- Post-shave irritation
- Recurring ingrown hairs
- Risk of burns with wax
- Cuts with razors
- Allergic reactions to products
The cost in time
- Make an appointment
- Trip to the beautician
- Waiting for regrowth between two sessions
- Emergency management (surprise appointments, beach weekends, etc.)
- Treatment of irritations and ingrown hairs
The risks that we minimize
Common complications
- Infections due to micro-cuts
- Folliculitis
- Cysts
- Permanent scars
- Hyperpigmentation
- Chronic allergies
Hidden constraints
- Dating Addiction
- Ingrown Hair Stress
- Regrowth management
- Inability to change style easily
- Length constraint for wax
A simpler solution?
This is where the lawnmower comes in. With new technologies like billy:
- Zero pain
- No appointment
- Usable at any time
- No more risk of cuts
- Length control
- A single investment
Beyond the preconceived ideas about lawnmowers
"It's not feminine", "It's complicated to use", "It must hurt", "It's for guys"... Stop the myths! A modern trimmer like billy is like a Dyson hair dryer: a practical tool that makes your life easier and is stylish. The only difference? The area of use.
The real benefits for women
Control and freedom
- Choose your length (from 0 to 12mm)
- Maintain whenever you want
- No more waiting for hair to grow back
- Change your style according to the seasons
Comfort and practicality
- Zero pain (unlike wax)
- No irritation (goodbye razor)
- Can be used in the shower
- Ready in less than 2 minutes
Real savings
- No more monthly appointments
- A single investment
- More hair removal creams
- No more disposable blades
Who is a female intimate trimmer for?
The active woman
34% of young women have changed their hair removal habits since lockdown. Between working from home, flexible hours and life at 100 miles an hour, who still has time for hair removal appointments? The trimmer becomes the perfect ally:
- Quick interview before a date
- Express session between two meetings
- No appointment to schedule
- Result in less than 2 minutes
The committed sportswoman
For women on the move, traditional hair removal is a real headache:
- Needs frequent maintenance
- Irritations with perspiration
- Constraints with the pool/beach
- Discomfort during exercise Mower solution: quick maintenance, no irritation, freedom of movement.
The minimalist
These women who seek simplicity:
- One tool to do it all
- No multiple products
- Simple and effective routine
- Natural result
The independent
56% of under-25s choose full-body hair removal, but this figure drops with age. Why? Because we want the freedom to change:
- Style varies according to the seasons
- Adaptation according to desires
- No length constraints
- Personal choice respected
The sensitive one
For those whose skin reacts to everything:
- No more wax irritations
- No more burns
- Stop Allergies
- Goodbye to ingrown hairs
Pragmatics
The one who just wants an effective solution:
- Single investment
- Guaranteed result
- Ease of use
- Minimal maintenance
The woman in a hurry
For those who juggle a thousand obligations:
- No downtime
- Quick use
- Immediate result
- Flexible according to schedule
The eco-responsible
For those thinking about their impact:
- Less waste
- Sustainable product
- Less consumables
- Responsible solution
In summary? Whether you are a working girl, a Sunday sportswoman, an overworked mother or a student, the lawnmower adapts to YOUR life, not the other way around. That is the real revolution of 2025: a tool that finally respects our differences and our choices.
billy for women: the benefits that change everything
In 2025, women are looking for simpler, gentler, more practical solutions. billy meets these expectations with a completely new approach to intimate care. Here's why more and more women are taking the plunge.
Safety first
No more stress about cuts or burns. billy has been designed for the most sensitive areas, with a protective guide that makes cuts physically impossible. Even on the most delicate areas, you maintain total control. It's like having a safety net: you can focus on the result without fear of accidents.
Control that liberates
Imagine being able to change your style whenever you want. With billy, it's possible. Its 5 cutting heights (from 0 to 12mm) give you total freedom. The integrated LED lights up precisely where you need it, for a perfectly uniform result. No more contortions or improbable positions in front of the mirror.
The time saving that changes everything
2 minutes. That's how long it takes with billy for a complete interview. No more appointments at the beautician, long home wax sessions or complicated rituals. billy is always ready when you are. And since it's 100% waterproof, you can even use it in the shower.
Concrete savings
Let's do the math. A hair removal appointment: €30-50. Every month. Over a year, it quickly adds up. billy is a one-time investment that frees you from recurring expenses. No more wax, no more appointments, no more multiple products. Just an effective tool that lasts.
Comfort regained
Forget the pain of hair removal, the irritation of the razor, the ingrown hairs that ruin your days. billy respects your skin. The regrowth is natural, without itching or discomfort. It's as if your body finally said thank you.
Adaptability that makes the difference
Whether you are an athlete, a working girl or just looking for a practical solution, billy adapts to your life. It is suitable for all areas of the body, all skin types, all sensitivities. You decide when, how and where to use it.
Innovation at the service of comfort
In 2025, technology is supposed to make our lives easier. That's exactly what billy does:
- An ergonomic design
- An ultra stylish look to keep in your bathroom
- Peace of mind against cuts
- No questions about ingrown hairs
- An LED that shines precisely where it is needed
- A battery that goes the distance
- Convenient USB-C charging
- And a waterproof trimmer to shave wherever you want
True luxury today? It's simplicity. billy finally offers you a solution that respects your body, your time and your budget. More than a tool, it's a new way to take care of yourself, in complete freedom.
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