Why are men ashamed to take care of themselves?

Let's not kid ourselves: in 2025, there are still guys hiding their moisturizer like it's contraband. You know that weird embarrassment you get when you buy skincare products, like self-care is just for other people? That feeling of being judged when you spend more than two minutes in front of the mirror?

Spoiler alert: it's completely absurd. But where does this collective male shame around well-being come from? And above all, how can we get rid of it once and for all?

The roots of the problem: where do these taboos come from?

The legacy of previous generations

From childhood, boys are conditioned to "be strong," to hide their emotions, and never ask for help. Meanwhile, girls are encouraged to be caring and empathetic. The result? We grow up with the idea that taking care of ourselves is "a girl thing."

These traditional ideals of masculinity value strength, independence, and resilience. Taking care of one's appearance or mental health? Is it incompatible with the image of a "real guy." At least, that's what we've been led to believe.

Social pressure that never lets up

Society still heavily stigmatizes men who show vulnerability or express their needs. Many fear being perceived as "weak" if they admit they're struggling or simply want to feel good about themselves.

This fear of judgment leads to isolation, minimizing one's needs, and even hiding one's skincare routine like a state secret. Frankly, that's where we're at.

The consequences of this shame on daily life

The impact on self-confidence

When you neglect your appearance and well-being, it shows everywhere. Your confidence takes a hit, as do your romantic and social relationships. This neglect creates unacknowledged insecurities that accumulate and end up ruining your daily life.

Men are 14% less compassionate toward themselves than women. It's evident: 88% of women consult a general practitioner within a year, compared to 80% of men. We prefer to suffer in silence rather than admit we need help.

The physical and psychological cost

This neglect has dramatic consequences. Men's life expectancy is shorter than women's, partly due to this less attention to health. Risky behaviors and self-medication are more common among us.

And what about the psychological aspect? 75% of suicides in France involve men, while they only represent 22% of psychological consultations. We prefer to break down rather than ask for help.

Even on the "lighter" stuff: how many guys stress out before an intimate moment because they've neglected to take care of their sensitive areas? This shame prevents us from living life to the fullest.

The Silent Revolution: It's Finally Changing

New generations are breaking the codes

Fortunately, things are changing. More and more men are embracing their need for well-being. The range of products and services related to male grooming has grown considerably over the past ten years.

Social media and "positive masculinity" are changing the game. We're finally seeing guys talking openly about their routines, their needs, their moments of weakness. And guess what? The sky isn't falling on their heads.

The industry is finally adapting to real needs

Brands are beginning to understand that we don't need "ultra-masculine" products with black packaging and war names. We just want effective solutions, period.

At Billy, we understand: our intimate trimmer fully embraces its use. No detours, no shame, just a clear solution for a real need. Because maintaining your intimate areas is normal and healthy.

How to take care of your skin without feeling self-conscious?

Start small but effective

No need to revolutionize your life overnight. Start with the basics: a shower that does the job, the right deodorant, and an intimate care routine with a billy to avoid any hassle.

The idea is to keep it simple and effective. Five minutes a day maximum, but do it correctly. You'll see, the effect on your mood is immediate.

Changing your mindset about male grooming

Stop thinking of it as vanity. It's self-respect, period. When you take care of yourself, you show that you value yourself. And that comes across in all your interactions.

Distinguish between care and superficiality. Showering, maintaining your body hair, and wearing clean clothes are the basics. Not a luxury, not vanity: the basics.

Practical guide: taking care of yourself intelligently

The non-negotiable basics

Proper personal hygiene is the bare minimum. This includes maintaining your sensitive areas—and here, a specialized trimmer like Billy's really makes a difference. No more cuts, irritation, or pre-intimate stress.

Add simple moisturizer (one cream, not ten) and sunscreen if you're going out. That's 80% of the work.

The pluses that make the difference

A chosen perfume or deodorant (not your teenage brother's), well-groomed nails, clean hair. Clothes that flatter you rather than hide you in them.

And above all: own it. Those around you aren't going to judge you for smelling good and feeling good about yourself. Quite the opposite.

Why we created Billy: to take on grooming for everyone

A lawnmower that finally breaks taboos

That's exactly why we created Billy. We were tired of seeing guys (and women too, for that matter) struggling with unsuitable clippers, cutting themselves, and stressing out before every intimate moment.

Our mission? To create an ultra-stylish and safe clipper that fully embraces its purpose. No detours, no ridiculously masculine packaging, with a special men's clipper that looks like a Transformers, just a clear and effective solution for a real need that allows everyone to embrace and love themselves as they are, with the style that suits them.

Inclusive design and uninhibited communication

Billy is as much for men as it is for women. Because in the end, we all have the same needs: to feel good in our bodies, to care for our sensitive areas without risk, and to own our choices without feeling self-conscious.

We're just tired of the judgment! Everyone should be able to take care of themselves the way they want and look the way they want to be!

Our trimmer, with its cut-resistant ceramic blade, LED lighting, and bold colors, says goodbye to this collective shame. Taking care of your private parts is normal. And it should be simple, quick, and safe.

Billy Trimmer, a brand that standardizes intimate care

We don't do ridiculous gendered marketing or awkward innuendos. Billy speaks directly, without taboo, like that caring friend who helps you be the best version of yourself.

Because intimate grooming should be as natural as brushing your teeth. And our waterproof, quiet, and ultra-precise trimmer is here so you can finally embrace your style—with or without hair, it's YOUR choice.

Assumption (or assuring?) is true masculinity

In 2025, the real guy is the one who takes care of himself without asking 36 questions. Who maintains his intimate areas with unashamed care, who moisturizes his skin, who smells good, and who owns it all.

Because ultimately, respecting your body means respecting yourself. And that's the foundation of everything else. This collective shame surrounding male grooming? It's a thing of the past.

It's time to normalize the idea that wellness is for everyone. So the next time you're hesitant about a skincare product or thinking, "This isn't for me," remember: self-care is just being a responsible adult.

And if you start by taking care of your intimate areas properly , you'll see that everything else follows naturally. Because confidence starts with feeling good about your body. Absolutely.