Let's not kid ourselves, private parts care is rarely a pleasure. Between the contortions worthy of an advanced yoga class, the cuts that make you wince, and the irritations that haunt you for days, it's more the kind of experience you put off until the last minute.
In 2025, when we can order a meal in two clicks and our fridges talk to us, we still find ourselves juggling razors and trimmers clearly not designed for our most sensitive areas. Honestly, we deserve better than that, don't we?
That's exactly what the team behind Billy, the first French brand to dare to tackle this universal problem head-on, thought. Not with complicated solutions or useless gadgets, but with a simple approach: create a trimmer specifically designed for our intimate areas. Period.
In this article, you'll discover why your usual trimmer is really not your friend for sensitive areas, how billy is revolutionizing intimate care, and above all, how you can finally say goodbye to cuts, irritations and other joys that transform a simple moment of care into a Fort Boyard ordeal.
So sit back, relax, and let's talk frankly about this topic that everyone avoids, but which concerns us all. Because in 2025, it's high time to live your intimacy without complexes , in your own way.
The era of "no complexes" has finally arrived
Stubborn taboos in 2025
Let's face it, it's crazy that in 2025, talking about the care of our private parts is still a topic we broach in hushed tones. We openly discuss our diet, our exercise routine, even our mental health, but as soon as it comes to what happens below the belt, it's radio silence.
Yet, many of us are asking ourselves the same questions. How can we avoid cuts in these ultra-sensitive areas? How can we reach these impossible spots without turning into a contortionist? And above all, how can we make this maintenance session less of a dreaded chore?
The problem is that we've always been led to believe that these issues should remain private. The result? We each struggle in our own corners with unsuitable tools and imperfect techniques. It's time for that to change.
The figures that make the masks fall
Did you think you were the only one worrying about maintaining your intimate areas? The numbers tell a completely different story. In France, 47% of men regularly groom their intimate areas. For women, it's even more striking: 82% wax or shave their bikini area.
What's interesting is seeing the evolution of practices. If 28% of women today don't have any pubic hair removal—a figure that has almost doubled since 2013—it's clear evidence that attitudes are changing. Full body hair removal is no longer the absolute norm it once was.
And what about young people? 29% of women under 34 have already been explicitly encouraged by their partner to completely remove their hair. A figure that gives food for thought about the social pressures that persist around this subject.
What these statistics show us is a simple reality: intimate care is a concern shared by many of us, but with very different approaches. And that's exactly where Billy comes in.
Billy's "Your Hair, Your Style" Philosophy
At Billy, we have one belief that guides everything we do: everyone should be able to freely choose their style, without pressure or judgment. Prefer to shave everything? Perfect. Opt for low maintenance? Great. Leave it natural? Great too. Discover our top 5 reasons not to shave your pubic hair.
What matters is not fitting a standard, but feeling good in your body. It's about being able to choose based on your desires and your comfort, not what others expect of you.
This "your hair, your style" philosophy goes far beyond a simple marketing slogan. It's an invitation to break free from dictates and live your intimacy as you see fit. In 2025, it's time to reclaim our bodies and our choices, don't you think?
Why a dedicated mower changes everything
"But why not use my regular lawnmower?" This is often the first question we get asked. And frankly, if you've ever found yourself trying to navigate with a standard lawnmower between your legs, you already know the answer.
Intimate areas are special. The skin there is thinner, more sensitive, and more prone to irritation. Hair is often thicker and more unruly. And above all, the anatomy of these areas is complex, with hard-to-reach nooks and crannies and uneven surfaces.
A conventional lawnmower is like trying to paint a miniature with a roller: it can work, but it's far from ideal and often ends in disaster.
This is where Billy revolutionizes everything. Imagining a mower specifically designed for these sensitive areas is like going from a bicycle with training wheels to an all-terrain mountain bike: suddenly, what was complicated becomes simple, what was risky becomes safe.
With Billy, intimate care is no longer the dreaded chore, but a simple gesture that fits naturally into your routine. No more stress before a date, no more endless bathroom sessions, no more discreet bandages on areas you'd prefer to remain intact.
By creating a trimmer tailored to our real needs, Billy isn't just offering a new device—it's offering a new way to approach our intimate areas. More serene, more confident, more free.
And that, frankly, changes everything.
Why conventional clippers are not suitable for intimate areas
The anatomical problem that no one dares to address
Let's be honest for a minute: our intimate areas are nothing like the tops of our heads or our cheeks. And yet, for years, we've been led to believe that a standard trimmer or a classic razor can do the job everywhere. But it's like trying to go off-road with a city car—it might work in theory, but in practice, it's far from ideal.
The truth is, the anatomy of our intimate areas is complex. Between folds, curves, blind spots, and particularly sensitive areas, we're facing a real technical challenge. A standard trimmer is designed for flat, easily accessible surfaces—not for navigating the most intimate corners of our anatomy.
And then there's that skin, particularly thin and sensitive, which doesn't forgive the slightest mistake. A little too much pressure, a miscalculated movement, and you're guaranteed a cut. Not really what you're looking for, especially in these areas.
Let's talk frankly about the risks of traditional lawnmowers
Have you ever found yourself with a cut somewhere you really, really didn't want to cut? If so, you know exactly what we're talking about. If not, take our word for it: it's an experience you wouldn't wish on anyone.
Conventional clippers present several risks when used on our intimate areas:
First, their blades aren't designed to respect the thinness of the skin in this area. The result? Micro-cuts that burn for days and can become infected (nice, right?).
Then, their size and ergonomics are not adapted to the contours of these areas. We find ourselves contorting ourselves into improbable positions to reach certain places, with the risk of slipping at the slightest movement.
Finally, most standard lawn mowers don't offer optimal visibility. And when you can't see what you're doing, it's a recipe for accidents.
Not to mention the excessive vibrations, the noise that alerts the entire building to what you're doing, and the inability to use some models in the shower – where, let's face it, we often prefer to take care of these areas for obvious practical reasons.
Men's specific problem: testicles, that shaving nightmare
Gentlemen, if you've ever tried to shave or trim your testicles with a regular clipper or even a razor with safety blades , you already know that it's a bit like trying to play tennis blindfolded: risky and generally doomed to failure.
The skin on the testicles is particularly thin, mobile, and wrinkled—three characteristics that make it the worst possible playground for standard clippers. The slightest false move, and you're guaranteed a cut, followed by pain that will last a long time.
There's no shortage of testimonials: "I tried it once with my usual clippers, never again," "I'd rather pay for a professional shave than go through that again," or "I'd let it grow rather than risk another cut."
And it's not just a matter of momentary pain. Irritated skin in this area can cause discomfort for days, not to mention the risk of infection.
Women are also affected: the bikini line, a high-risk area
For women, bikini line maintenance is no exception in terms of complexity and risks. Whether you opt for a simple, high-cut, Brazilian, or full-length bikini line, traditional trimmers are definitely not your best friend.
Pubic hair is particularly thick and dense, requiring cutting power that not all trimmers have. The result? We press harder, go over the same area multiple times, and end up with irritated skin that takes a toll on us for days.
Not to mention that the bikini area has folds and nooks that are difficult to access, where a standard trimmer, too large and unwieldy, has difficulty slipping through safely.
And let's talk about ingrown hairs, the scourge that particularly affects women after waxing or shaving their bikini line. A standard trimmer that cuts too close to the skin or unevenly is a veritable breeding ground for ingrown hairs, those small, red, painful bumps that can persist for weeks.
Makeshift solutions and their limits
Faced with these difficulties, we have all tried alternative solutions, with more or less success (often less than more, let's be honest).
Some opt for waxing, stoically enduring the pain for a few weeks of peace and quiet. Others turn to hair removal creams, with their characteristic odor and the risk of allergic reactions in these sensitive areas.
All Hair Removal Methods in 2025
The more daring try scissors – a method that requires patience, precision, and ideally, training in microsurgery.
Still others resign themselves to spending regularly with professionals, when their budget and schedule allow it.
But all these alternatives have their limits: they are either painful, expensive, time-consuming, or risky – sometimes all of these at the same time.
Faced with this observation, Billy decided it was time to offer a real solution, specifically designed for these areas we love so much but struggle to maintain properly. A solution that would finally allow us to take care of our intimate areas without stress, pain, or unpleasant surprises.
Because in 2025, it's about time we could take care of all parts of our body without having to choose between pain and results, don't you think?
The Billy Mower - More than a product, a revolution
The French startup that dared to tackle the taboo
Billy's story began like many startups: with a problem no one dared to really tackle. Behind the scenes, everyone complained about the hassle of intimate hygiene, but strangely, no truly suitable solution existed on the market.
That's when Cynthia and Philippe, the founders of Billy, came up with an idea that seems obvious once you think about it: to launch a trimmer specifically designed for our intimate areas. Not a multifunctional device that would "also" work for these areas, but a tool designed first and foremost for them.
But not just a mower, because you have to want to use it and for that, it had to be stylish, easy and pleasant to use. To do this, they listed the problems of everything that existed on the market: Zero autonomy, Proprietary charging socket, No light, no transport mode and above all UGLY, this is what prevented them themselves from enjoying the experience with other devices on the market.
With their background, they knew the topic was sensitive but that it met a real need. The proof? The numbers don't lie: in France, the intimate care market is worth €120 million and is growing at an annual rate of 6%. Clearly, the subject is of interest, even if it's rarely discussed.
Their approach wasn't to create just a product, but to launch a movement. A movement that would empower everyone to feel good about their bodies, embrace their choices without shame, and take care of themselves in the way that felt right to them. Billy was born.
The features that really make the difference
When you pick up a Billy, you immediately understand that it's not just any trimmer. Every detail has been designed to meet the specific challenges of personal grooming.
Anti-cut and anti-ingrown hair technology
Let's start with the essentials: safety. Billy's ceramic blade is specially designed to prevent cuts, even on the thinnest skin and most delicate areas. Its design is designed to not let skin through, virtually eliminating the risk of cutting yourself.
But that's not all. This blade cuts hairs cleanly, significantly reducing the risk of ingrown hairs as they grow back—a small detail that makes all the difference when you consider the discomfort these irritations can cause.
An ergonomic design that changes everything
Billy's shape is unlike that of a standard lawnmower, and for good reason. Its compact, ergonomic design is designed to fit perfectly in the palm of your hand, providing a stable grip even in the most awkward positions.
Its small size makes it easy to reach even the hardest-to-reach areas without having to contort yourself like a yoga champion. And its light weight reduces fatigue during longer sessions.
Frankly, it's a bit like switching from a rotary phone to a smartphone: once you try it, you wonder how you ever did it any other way for so long.
100% waterproof for total freedom
Who hasn't dreamed of being able to take care of their intimate grooming in the shower, where it's often most convenient? With Billy, it's possible. The trimmer is completely waterproof, allowing you to use it in the shower or bath without any risk.
This also means you can rinse it directly under water after use, for easy and hygienic cleaning. All components are 100% water-resistant and rust-proof, ensuring exceptional durability even with daily use.
Integrated LED lighting: seeing is success
Let's talk about one of Billy's most popular features: its built-in LED light. Because one of the biggest challenges of intimate grooming is simply seeing what you're doing.
Thanks to this cleverly positioned light, you can see exactly what you're cutting and, most importantly, you'll immediately spot any stray hairs, no matter what position you're in. No more "I think I've done everything but I'm not sure" sessions followed by discovering a forgotten area at the most inopportune moment: once your date starts, it's too late!
This small detail, which may seem superfluous, actually completely changes the experience. It's a bit like trying to apply makeup in the dark and then discovering the invention of the lighted mirror.
The 5 cutting heights for a personalized style
Because "your hair, your style" isn't just a slogan, Billy offers 5 different cutting heights (0, 3, 6, 9 and 12 mm) thanks to its ultra-easy-to-use removable combs.
Do you prefer a natural yet maintained style? Opt for a 9 or 12 mm cut. Want something shorter without shaving everything off? The 3 or 6 mm settings are perfect. And if you're looking for smoother skin, the trim without a guard will give you exactly what you're looking for.
This flexibility is essential because it allows you to tailor the interview to your personal preferences, or even vary it depending on the area or occasion. After all, why should anyone be limited to just one style?
A quiet and vibration-free experience
Another often overlooked but crucial aspect: noise and vibration. Conventional lawn mowers are generally noisy and vibrate strongly, which can be particularly unpleasant on sensitive areas.
Billy stands out for its quiet operation and minimal vibrations. This is not only more comfortable for you, but also much more discreet if you live in a shared apartment or your bathroom isn't perfectly soundproof.
Inclusive design that speaks to everyone
One of Billy's strengths is understanding that personal grooming isn't about gender. Men, women, non-binary people—everyone has hair, everyone has sensitive areas, and everyone deserves a tool that's tailored to their needs.
That's why Billy was designed with a resolutely inclusive approach. Its neutral design, four iconic colors (black, green, blue, yellow), and stereotypical communication are designed to appeal to everyone, without exception.
This inclusivity is also reflected in the product's ergonomics, which are suitable for all body shapes and skin types. Because every body is unique, and everyone deserves a solution that fits them perfectly.
The result? A trimmer you're not ashamed to leave on display in your bathroom. With its pleasant soft-touch finish and sleek aesthetic, Billy is a desirable object, far removed from the medically oriented or overly technical designs often found in this product category.
By creating an intimate trimmer that combines efficiency, safety, and inclusive design, Billy isn't just offering a new device—it's completely redefining our relationship with intimate grooming. It transforms what was often perceived as a risky chore into a simple and enjoyable moment of self-care.
And perhaps that is the real revolution.
Practical guide to shaving intimate areas
Before you begin: prepare your skin well
Maintaining intimate areas is a bit like painting: the secret to flawless results often lies in the preparation. And yet, this is the step most of us neglect out of impatience or lack of information.
First golden rule: never trim on dry skin. Ideally, schedule your maintenance session after a few minutes in a hot shower or at the end of your shower. The heat and humidity soften the hairs and open the pores, making trimming easier and less irritating to the skin.
If you have particularly long or thick hair, start by trimming it with the longer clipper blade before moving on to a shorter cut. This two-step approach reduces tension on the hair and prevents tugging.
An often-forgotten but essential step: gently exfoliate the area 24 hours before the interview (not just before, as that would irritate). This removes dead skin cells and helps prevent ingrown hairs. A simple, gentle scrub or an exfoliating glove will do the trick.
Finally, make sure your billy is fully charged and clean. Nothing is more frustrating than having to interrupt your session in the middle because the battery is flat (but with its long-lasting battery, there's little risk of that happening) or the blade is clogged with hair from a previous use (there's nothing we can do about that if you left your hair from last time...^^).
Shaving techniques specific to men
Gentlemen, let's be honest: men's intimate areas present unique challenges when it comes to maintenance. But with the right approach and the right tool, it's no longer the impossible task you've been dreading.
For the pubis: the easy area to start with
The pubic area is generally the easiest area to maintain. Start there to familiarize yourself with your billy. Use your free hand to stretch the skin – it's a simple gesture but makes all the difference in avoiding creases where the trimmer could catch.
Work in short, even strokes, going in the direction of hair growth for the first pass, then against it if you want a shorter cut. Don't press too hard—billy is designed to be effective without excessive pressure.
For the testicles: the area that requires technique
This is THE area that causes the most apprehension, and for good reason. The skin there is thin, wrinkled, and mobile—a nightmare with standard clippers, but a challenge that's perfectly manageable with Billy.
The key technique: Stretch the skin taut with your free hand. Take your time with this area; there's no rush. Use Billy's LED light to see what you're doing and avoid missing any areas.
Position matters too: experiment with different postures to find the one that gives you the best access. Some people prefer to sit on the edge of the tub, while others opt for standing with one foot on the shower ledge.
And remember: with Billy, you can be confident. Its cut-resistant design is specifically designed for these delicate areas, although it will still require some attention for those with extremely thin skin there.
Some tips for shaving your testicles with Billy :
Never place the white part on your skin, only the metal part should come into contact with the skin
If your skin has creases, shave perpendicular to them, never in the direction they grow. Generally, it's better to shave from right to left or vice versa than from top to bottom.
Above all, do not press the blade against your skin, let it slide well.
If this is your first time, use the 3mm shoe to get used to it and don't forget to check out the page on how to use your billy properly.
Between the buttocks: the forgotten area
It's not often discussed, but many men also maintain this area. Again, position is crucial. A mirror can be helpful for areas you can't see directly.
Billy's advantage is its compact size, which allows you to reach those hard-to-reach areas without excessive acrobatics. Its ergonomics and grip will make your task easier in this case. Its waterproof design is particularly appreciated here, because the shower remains the ideal place to maintain this area (remember to turn on the small LED to see what you're doing ;)).
Shaving techniques specific to women
Ladies, whether you opt for light maintenance or more complete hair removal, Billy adapts to all your preferences with the same effectiveness.
The classic jersey: basic maintenance
For simple contouring, use the comb attachment that matches the desired length. Hold the skin taut with your free hand and work in small, even strokes. Billy's LED light lets you see exactly where you're trimming, preventing missed or uneven cuts.
If you're wearing a low-cut swimsuit, first define the contours you want to maintain before working on the rest. It's like drawing an outline before coloring—it ensures a clean, precise result.
The Brazilian jersey: precision and symmetry
For this style, which maintains a central band but leaves the sides and underside free, precision is essential. Start by defining the width of the band you want to keep, then work symmetrically on each side.
Pro tip: Use a floor mirror if you're standing, or a handheld mirror if you're sitting, to check symmetry and make sure you don't miss any areas, especially toward the back.
Billy's flexibility allows you to vary the heights if you wish – for example, you can keep the hairs a little longer on the center strip and shorter on the sides.
The full swimsuit
If you opt for the full-size option, remove the blade guard from your billy to use the blade directly. Take your time and work area by area. Billy's lightness and ergonomics make this task much easier, even for hard-to-reach areas.
A valuable tip: for the most sensitive areas, run the clippers in the direction of hair growth first, then gently go back against it for a flawless result. And don't forget the back—it's often the area we neglect and that holds surprises afterward.
How to avoid irritation and ingrown hairs
The two sworn enemies of any intimate routine: irritation and ingrown hairs. Fortunately, with Billy and a few good practices, you can significantly reduce these risks.
First rule: Moisturize your skin after every shave. Choose an unscented cream or lotion specifically formulated for sensitive areas. Moisturizing helps skin recover from the stress of shaving and reduces the risk of irritation.
Second tip: Avoid tight-fitting clothing immediately after the interview. Friction on freshly shaved skin invites irritation. If possible, wear breathable cotton underwear for the next 24 hours.
To prevent ingrown hairs, exfoliate the area regularly but gently. No need for harsh products—a gentle exfoliating glove or special brush is sufficient, 2 to 3 times a week between maintenance sessions.
And don't forget: Billy's very design helps prevent ingrown hairs . Its blade cuts hairs cleanly, without pulling or cutting them under the skin, leaving half a millimeter of hair above the skin, making the risk of problematic regrowth almost impossible.
Recommended maintenance routine
So, how often should you use Billy? The answer depends on your personal preference and your regrowth rate, but here are some general recommendations.
For regular, stress-free maintenance, most users find that a session every 7 to 10 days is ideal. This frequency helps keep the area well-groomed without having to deal with overgrown hairs that would be more difficult to trim.
If you prefer perfectly smooth skin all the time, you can opt for more frequent sessions, every 3 to 4 days. Billy's gentleness allows for this regular use without irritating the skin, unlike more aggressive methods.
A handy tip: Establish a fixed routine, for example, every Sunday evening or Wednesday morning. Incorporating intimate care into your schedule like any other body care routine helps maintain regularity and avoids emergency sessions before an important date or romantic weekend.
The advantage of clippers vs. razors : even if you haven't groomed the area in a long time and it's become a jungle, clippers will shave the entire area in the first pass. No need to go over it with scissors before shaving, no matter how long the hair is.
Regarding the maintenance of Billy itself, rinse it thoroughly after each use and let it air dry. The ceramic blade is designed to remain effective for a long time, but for optimal performance, we recommend changing it every 3 to 6 months depending on the frequency of use.
By following these tips and using Billy regularly, intimate care becomes a quick and easy part of your routine, rather than a dreaded chore left until the last minute. It's the difference between calmly preparing for a date and panicking two hours beforehand when you realize you've "forgotten" to take care of this area for too long.
And as we often say at Billy's: when maintenance becomes easy, taking care of yourself becomes a pleasure.
The stories that changed everything
Stories that speak to everyone
Nothing beats hands-on experience to understand how Billy can transform personal grooming. Here are some testimonials from users who have tested the trimmer in advance and whose feedback perfectly illustrates what Billy brings to everyday life.
Juan confides: "I've often cut myself with normal clippers, so the first time I used the Billy I was a little stressed, but I had no cuts and it was super quick! I'm keeping my Billy, 100%!"
This testimony perfectly sums up the initial apprehension many feel after painful experiences, followed by the relief of discovering that an effective and secure solution finally exists.
Dylan shares his enthusiasm simply: "It's beautiful, efficient, practical and secure, in short, it's perfect!" A sentence that captures the very essence of what Billy seeks to offer: a complete solution that makes no compromises, neither on safety, nor on efficiency, nor on aesthetics.
For Mélina, it's the design aspect that made the difference: "It's ultra beautiful! I admit that having a trimmer in my bathroom wasn't a priority... but this one, especially placed on its charger, with its matte effect, it looks great next to my favorite products."
This point is crucial: Billy is not just a functional tool, it is also a desirable object, which one does not need to hide at the bottom of a drawer between two uses.
Situations where Billy made the difference
Beyond the testimonies, it is the concrete situations where Billy made a difference that best tell the story of his daily impact.
Thomas, 34, tells us: "I had an important date after work and I realized the same morning that I had completely forgotten to take care of my intimate meeting. Before, that would have meant either postponing the meeting or going there without feeling comfortable. With Billy, I was able to sort that out in less than 5 minutes before leaving for the office. It's really this simplicity that changed everything for me."
Léa, 28, shares a similar experience: "I travel a lot for work, and it was always a headache to manage my intimate care on the go. With Billy, I can take it anywhere thanks to its travel mode, and its USB-C charging allows me to use the same charger as my phone. It's a detail, but it makes all the difference when you're living partly out of a suitcase!"
For Alex, 42, it was the inclusive aspect that was decisive: "As a non-binary person, I often feel uncomfortable with very gendered products. billy is the first intimate care solution where I felt completely comfortable, without feeling like I was being put in a box. It's refreshing to see a brand that understands that self-care has no gender."
These testimonies illustrate how Billy fits naturally into diverse lives, providing concrete solutions to everyday problems that many of us experience.
Before/after: changes in the skincare routine
Billy's impact can also be measured by the changes it brings to maintenance habits. For many users, it represents a real transformation in their routine.
Sophie explains: "Before Billy, intimate care was this big, stressful moment that I put off until it was absolutely necessary. I would set aside an hour, prepare all my equipment, and resign myself to the pain... Now, it's just 2 minutes in the shower, twice a week, without thinking about it. It's gone from a dreaded chore to something as trivial as brushing your teeth."
Mehdi shares a similar observation: "I've always had sensitive skin and every attempt at maintenance ended in disaster - irritations, cuts, ingrown hairs... To the point that I gave up and left everything natural by default. Billy allowed me to take back control and truly choose my style, without compromising my comfort."
For Clara, it's the consistency that's changed: "Before, I would do a full maintenance just before vacations or periods when I knew I'd be in a swimsuit. Now, I maintain regularly, which is not only more hygienic but also much more comfortable. I no longer have those periods where I feel uncomfortable in my clothes because of neglected maintenance."
These testimonies show that Billy not only changes the way we care for our intimate areas, but also our relationship with it. From an occasional and dreaded chore, it becomes a simple routine, naturally integrated into everyday life.
Impact on self-confidence and well-being
Beyond the practical aspects, it is perhaps in terms of well-being and self-confidence that Billy's impact is most significant.
Emma, 31, says: "I've always had a complicated relationship with my body, and intimate grooming was a time when that discomfort was particularly acute. With Billy, I feel like I've taken back control. It might just be a clipper, but it's helped me come to terms with the parts of my body I tended to neglect or view negatively."
For Karim, 37, it's confidence in intimate moments that has changed: "I feel so much more comfortable in my sex life now that I can easily maintain regular maintenance. No more stress before a date, no more worry if things get intimate spontaneously. This peace of mind changes everything."
Sarah, 45, highlights another aspect: "After my pregnancy, my body changed and I had more difficulty accessing certain areas. Billy allowed me to continue taking care of myself the way I want to, despite these changes. It may seem trivial, but it played a big role in how I reconnected with my postpartum body."
These testimonies touch on the very essence of Billy's mission: to enable everyone to feel good in their body, to take responsibility for their choices without shame and to take care of themselves in the way that suits them, without having to worry about what others think.
Because in the end, Billy isn't just a lawnmower – it's a tool of emancipation that helps free intimate grooming from the taboos, technical difficulties and painful experiences that still too often surround it.
And perhaps that is the most beautiful revolution.
The testimonies in this article are not direct transcripts but are based on feedback from interviewees and testimonies formatted for easier reading. For anonymity reasons, the names displayed are fictitious. You will find direct testimonies on this page.
Beyond Shaving - Billy, a brand with a mission
Inclusion at the heart of our vision
At Billy, inclusion isn't just a buzzword we stick on our marketing presentations. It's the fundamental pillar that guides all our decisions, from product design to our communications.
Because, let's be honest, the intimate care industry has long been dominated by gendered products that don't take into account diverse needs and preferences. On one side, pink "women's" products overflowing with flowers and promises of softness. On the other, black "men's" products evoking power and technology. As if our intimate parts care about these marketing stereotypes.
Billy's vision is radically different: to create products that speak to humankind, in all its diversity. Whether you're male, female, non-binary, 20 or 60 years old, whether your skin is light or dark, whether your body conforms to the norm or not—billy is designed for you.
This inclusive approach is reflected in every aspect of our brand: our colors are chosen for their aesthetics and not for their gender connotations, our communication is aimed at everyone without exception, and even our name – billy – is deliberately neutral.
Our core belief is simple: everyone deserves to feel good about their body, and the products we use to care for it should contribute to that well-being, not reinforce restrictive standards or complexes.
Normalize discussions about intimacy
Another fundamental aspect of our mission at Billy is to help normalize discussions about intimate care. Because it's pretty crazy that in 2025, talking about how we care for our private parts is still often taboo.
We openly discuss our skincare routines, our eating habits, our fitness routines... but as soon as it gets down to personal matters, the conversations either die down or turn into awkward jokes.
This collective silence has concrete consequences: people who struggle alone with unsuitable methods, who endure discomfort and pain thinking it's normal, or who don't dare ask for advice for fear of judgment.
At Billy's, we approach these topics frankly, but always with respect and kindness. We talk about things simply, without taboos or vulgarity. We use clear and accessible language. We answer the questions that many people ask themselves without daring to ask.
Our goal isn't to shock or provoke, but to create a space where we can finally openly discuss these issues that concern us all. Because the more we talk naturally about intimate care, the more it will become what it should be: a simple aspect of self-care, no more or less important than any other.
The Billy community: sharing and kindness
Beyond the product, Billy is above all a community under construction. A community of individuals who share not a particular look or style, but a philosophy: that of living and accepting themselves as they truly are, saying STOP to judgment, towards others or themselves.
The Billy Family, as it is affectionately called, is a caring space where everyone can share their experiences, tips, and questions without fear of being judged.
On our social media and discussion spaces, we encourage open and respectful discussions. We celebrate the diversity of choices and preferences. We value authenticity over conformity to arbitrary standards.
Because Billy is truly that friend we would all like to have, who supports us without judgment and who helps us be who we want to be without worrying about what others think.
This community dimension is essential to us, because it transforms what could be a simple commercial transaction into a true collective adventure, where everyone contributes to changing mentalities and creating a world that is a little more open and caring.
The success of crowdfunding, a sign of real expectation
Even before its official launch, Billy has proven itself thanks to a crowdfunding campaign on Ulule which has far exceeded all expectations.
With 169 pre-sales completed against an initial target of only 50, representing more than 338% of the target achieved, this resounding success sends a clear message: there was a real and unmet need in the intimate care market.
This achievement is not only a victory for the Billy team, but also confirmation that our approach resonates with an audience seeking solutions better suited to their needs. The fact that so many people chose to support the project before even being able to test the product demonstrates exceptional trust and a true community already forming around our values of inclusivity and destigmatization.
This public validation allowed us to further refine the product thanks to initial user feedback, ensuring that the billy you can order today is not only innovative, but also perfectly aligned with real user expectations.
The brand's future commitments
While the intimate trimmer is the first step in Billy's adventure, it's far from the last. Our vision extends far beyond that, with concrete plans to continue revolutionizing the field of intimate care.
In the short term, we plan to expand our range with complementary products that will make caring for sensitive and intimate areas even easier. We're committed to the same philosophy: offering innovative solutions that respect every body and every choice.
At the same time, we're working to establish partnerships with organizations that share our values of inclusion, kindness, and self-acceptance. Because our impact is also measured by our ability to support causes that are close to our hearts.
When it comes to sustainability, we're committed to continually exploring more environmentally friendly solutions—in our products, packaging, and supply chain. Because taking care of yourself shouldn't come at the expense of the planet.
Finally, we plan to invest in education and awareness, through informative content, collaborations with experts, and initiatives aimed at breaking taboos around intimacy and the body.
Because deep down, that's perhaps Billy's greatest ambition: to contribute, on our scale, to creating a world where everyone can fully and serenely live their relationship with their body, without shame, without constraint and without fear of judgment.
A world where we could finally say, simply and without complexes: "Your hair, your style."
Frequently asked questions about intimate trimmers
Differences between Billy and other mowers on the market
"How is Billy really different from the other lawnmowers I already have at home?"
This is probably the question we get asked most often, and it's a fair one. After all, many people already own one or more lawn mowers at home, so why invest in an additional device?
The answer lies in a few essential points:
Dedicated design for sensitive areas: Unlike traditional trimmers designed primarily for the face or hair, billy was designed from the ground up for intimate areas. Its special ceramic blade won't let through even the thinnest skin, virtually eliminating the risk of cuts in these particularly sensitive areas.
Adapted ergonomics: Billy's size, weight, and shape are optimized for hard-to-reach areas. Its compact design makes it easy to reach every corner without having to twist and turn, while its grip provides stability and precision even in the most unlikely positions.
LED lighting: This detail makes all the difference. Seeing exactly what you're doing and immediately spotting missed areas guarantees impeccable results the first time, with no unpleasant surprises afterward.
Anti-ingrown hairs: The specific design of the blade significantly reduces the risk of ingrown hairs growing back, a common problem with traditional razors and trimmers, particularly in intimate areas.
100% waterproof: Use in the shower, easy cleaning under running water – it’s not only practical but also much more hygienic for these sensitive areas.
Soft-touch design: No matter which color you choose, the soft-touch finish, with its silicone-touch effect, is ultra-pleasant to hold and also looks super stylish in your bathroom.
In short, using Billy instead of a standard trimmer for your privates is a bit like choosing specific running shoes instead of all-purpose sneakers for running a marathon. Technically, both work, but the experience and results are incomparable.
Mower Durability and Maintenance
"How long will my billy last and how should I care for it?"
This is an essential question when investing in a quality product. The good news is that Billy is built to last, with robust materials and a design designed for regular use.
The battery offers long-lasting battery life, and its fast USB-C charging system (compatible with most phone chargers) means your Billy is always ready to go. A full charge takes less than 2 hours and provides several weeks of use with weekly maintenance.
Daily maintenance is remarkably simple thanks to Billy's waterproof design. After each use, simply rinse the device under running water to remove hair and debris. For a more thorough cleaning, you can remove the shaving head and clean it separately.
For the blades, we recommend replacing them every 3 to 6 months, depending on how often you use them. It's easy to do yourself and always guarantees an optimal and safe cut. Replacement blades are designed in the same color as your billy and are always made of ceramic, to maintain the aesthetics and quality of your device.
If you opt for the billy charging base (sold separately), you can simply place your billy on its stand after each use. It's not only practical, but also aesthetically pleasing—the base matches the color of your billy with the same soft-touch effect. It has its own USB-C port, so you can charge your billy as soon as you set it down.
Technical questions about usage
"I'm not very comfortable with electronic devices. Is Billy complicated to use?"
Not at all! One of Billy's strengths is its ease of use. Even if you've never used a clipper before, you'll feel confident from the first use.
The interface is minimalist and intuitive: a single button for power, LED lighting, and travel mode to prevent the device from accidentally turning on in your bag. That's it. You press once, it turns on, a second time the light turns on, a third time, everything turns off. When you turn it off, if you hold it down for a few seconds, you activate travel mode and hold it down again for a few seconds to deactivate travel mode.
The combs slide easily in either direction depending on the desired cutting height (3mm or 6mm on one side, 9mm or 12mm on the other). No need for complex manipulations or technical adjustments. Plus, there are only 2 for all these sizes. Convenient for taking your kit on the go.
The digital display charge indicator lets you see the remaining battery life at a glance, avoiding unpleasant surprises during full use.
"Can I take it on a trip?"
Absolutely! Billy is designed for mobility. Its compact size takes up little space in luggage, and the travel mode locks the buttons to prevent accidental activation.
Its USB-C charging lets you use the same charger as your phone or tablet, limiting the number of cables you need to carry. And of course, since it's 100% waterproof, you don't have to worry about humidity or environmental changes.
Questions about safety and hygiene
"Is it really safe for the most sensitive areas? I'm particularly worried about certain parts..."
This concern is perfectly understandable, especially after painful experiences with conventional devices. But rest assured: Billy was specifically designed with these concerns in mind.
Cut-resistant technology is at the heart of Billy's design. The ceramic blade and its protective system block the skin, making cuts virtually impossible when the device is used correctly. Don't hesitate to consult our tips for using your Billy properly here for more advice, particularly regarding the risk of cuts.
We tested Billy on all sensitive areas, including the testicles in men and the labia in women—the areas that typically cause the most apprehension. The feedback was unanimous: a safe experience without stress or pain.
"How can you ensure hygiene with a device used on intimate areas?"
Hygiene is indeed essential for a device intended for these areas. That's why Billy is completely waterproof and easy to clean under running water after each use.
For an even more thorough cleaning, you can use a special disinfectant spray for electronic devices (available at pharmacies) between water cleanings.
We also recommend not sharing your billy, even with your partner. As with a toothbrush, it's best if everyone has their own personal hygiene device, so either each have their own billy, or, as with an electric toothbrush, you can simply have your own blade and change it after each use.
A little tip for this: don't use the same color blade ! That way you'll know which one belongs to whom ;)
Second tip to avoid driving your partner crazy: remove your blade after use to clean any hairs that may have gotten stuck underneath, this will avoid any unpleasant surprises.
But in any case, sharing your billy as a couple is entirely possible!
How to choose your ideal cutting height
"I'm not sure what height to choose. Do you have any advice?"
The choice of height depends primarily on your personal preference, but here are some guidelines to help you decide:
No guard: You want a close shave and don't care about seeing hairs. Ideal if you prefer no hairs or for very precise contours.
3mm: Short maintenance but leaves a slight texture. Perfect for those who want to avoid the completely shaved look while keeping a very well-groomed area. (Our favorite at Billy)
6mm: The ultimate in-between height. Short enough for a clean, tidy look, but with enough length to avoid irritation as the hair grows back.
9mm: A natural yet polished style. This length maintains softness while reducing bulk and providing a well-groomed look.
12mm: The most natural option. Ideal for simply disciplining and slightly reducing volume, without the feeling of shaving.
The great thing about Billy's hairstyle is its flexibility—you can easily vary the length depending on your specific area or your current mood. For example, many people choose to cut shorter sections and longer sections, creating a personalized style.
Don't be afraid to experiment to find what works best for you. And remember, it's YOUR style, the one YOU feel comfortable in, that matters most.
Conclusion
Billy's Benefits Summary
Okay, with all that said, let's summarize a little what makes the Billy mower much more than just a simple intimate trimmer:
Unparalleled safety: Thanks to its ceramic blade, anti-cut technology and good shaving technique, billy eliminates the risk of injuries, even on the most sensitive areas.
Optimal efficiency: Its ergonomic design, integrated LED lighting and cutting precision allow for quick maintenance (less than 2 minutes) and impeccable the first time.
Total versatility: With its 5 cutting heights, billy adapts to all preferences, from a full shave to natural maintenance.
Ease of use: Lightweight, silent, waterproof and rechargeable via USB-C, billy transforms intimate care into a simple and stress-free moment.
Inclusive Design: Gender-neutral, available in four iconic colors with a premium soft-touch finish, billy is a desirable object that you can fully embrace in your bathroom.
Respect for the body: Anti-ingrown hairs and gentle on the skin, billy takes care of your intimate areas without compromise.
Beyond these technical advantages, Billy embodies a philosophy: that of living one's intimacy without complexes, in one's own way. An invitation to free oneself from imposed norms and to freely choose what makes us feel good in our bodies.
Invitation to join the Billy community
The Billy Family is just getting started, and we'd love to welcome you. More than just a group of consumers, it's a true community of people who share common values: authenticity, kindness, and respect for themselves and others.
Joining this community means participating in a movement that aims to normalize discussions about intimacy, celebrate the diversity of bodies and personal choices, and together create a space where everyone can express themselves freely.
On our social media and website, you'll regularly find educational content, inspiring stories, practical advice, and open discussions on topics that affect us all but are still not talked about enough.
How to get your Billy now
Are you convinced and eager to discover Billy for yourself? Good news: the pre-order phase is over and the Billy mower is now available directly on our website!
The Billy trimmer is priced at €79 , a reasonable investment considering the device's durability and the comfort it provides on a daily basis. For a complete experience, the matching charging base is also available in the colors of your choice, and replacement blades (to be replaced every 3 to 6 months) can even be found at a discounted price by taking out a regular delivery subscription.
Ordering your Billy today means joining the first few hundred users already won over by this solution. It also means supporting an innovative French startup that has dared to tackle a long-neglected field with a fresh, inclusive, and taboo-free approach.
Delivery is fast throughout France and Europe, and Cynthia and Philippe at customer service are always available to answer all your questions. So, are you ready to transform your intimate care experience?
Finally: the importance of well-being and self-esteem
To conclude, let's remember the essential: beyond the product, billy exists to help you feel good in your body, to live fully and without complexes, and to accept yourself as you are or as you wish to be.
In a world where social pressures and restrictive norms are still all too present, taking care of yourself as you see fit is an act of affirmation. It means choosing your comfort and well-being over the expectations of others.
Whether you prefer to be completely shaved, simply groomed, or natural, the choice is yours. And whatever your choice, you deserve to be able to live it peacefully, with the right tools that respect your body and your preferences.
Because as we like to say at Billy: "Your hair, your style." And there's nothing more important than being authentically yourself.
A short, uninhibited glossary of intimate conversations
To conclude, here's a simple, no-holds-barred glossary of terms related to intimate communication. Because putting clear words on these topics is already a start to normalizing them.
Classic Swimsuit: Maintenance limited to visible hair around the standard swimsuit, leaving the majority of pubic hair intact.
Low-cut swimsuit: The contours are more open than in the classic swimsuit, following the shape of a low-cut swimsuit.
Brazilian bikini: The edges and underside are completely cleared, retaining only a central band of hair.
Full bikini line (or Hollywood): Complete absence of hair over the entire pubic area.
Maintained Natural Style: The hair is retained but trimmed routinely for a neat appearance and greater comfort.
Ingrown hair: Hair that grows back under the skin, causing a small, red bump that is sometimes painful and inflamed.
Folliculitis: Inflammation of the hair follicles, often following shaving or waxing, manifesting as small red spots.
Pubis: Area above the genitals, naturally covered with hair from puberty.
Mound of Venus: Anatomical term for the raised area above the vulva, covered with pubic hair in women after puberty.
Perineum: Area between the genitals and the anus, often included in complete intimate care.
Landing strip: A style of hair removal that involves keeping a thin vertical strip of hair on the pubic area while removing the rest.
Inverted Triangle: A maintenance style that keeps the hair in a downward-pointing triangle shape.
Intimate topiary: The art of trimming pubic hair into decorative shapes (heart, arrow, etc.) - a trend that is gaining popularity.
Brazilian Aesthetics: An approach that completely removes hair from the labia and between the buttocks while keeping some of the pubic hair.
Permanent hair removal: Methods such as laser or electrolysis that aim to permanently eliminate hair.
Regrowth: Hair growth phase after shaving or waxing, often accompanied by itching.
Dry shaving: The inadvisable practice of shaving without water or any facilitating product, increasing the risk of irritation.
Wet shaving: Recommended technique where the skin and hair are moisturized before shaving, reducing irritation.
Bikini area: Term often used in aesthetics to designate the swimsuit area.
Scrotal grooming: Specific term for the maintenance of the testicles and scrotum in men.
Manscaping: A term popularized to refer to the maintenance of male body hair, particularly in intimate areas.
Dermabrasion: Skin irritation caused by razor friction, particularly common in sensitive areas.
Trimming: The action of trimming or cutting hair to a uniform length without shaving it completely.
Shaving bumps: Small red bumps that appear after shaving, caused by inflammation of the hair follicles.
Aftershave: Specific products applied after shaving to soothe the skin and prevent irritation.
Intimate mole: A variation in natural pigmentation in the genital areas, to be monitored like any other mole.
Chicken Skin: Grainy appearance of the skin after hair removal, caused by empty hair follicles.
Razor burn: Red, hot irritation of the skin caused by shaving too aggressively or with an unsuitable device.
Ingrown hair: English term commonly used to refer to ingrown hairs.
Stubble: Short, stubbled hair regrowth a few days after shaving.
Pre-shave exfoliation: Recommended step to remove dead skin cells and help prevent ingrown hairs.
This simple yet precise vocabulary will allow you to clearly express your preferences, whether during discussions with loved ones or beauty care professionals.
Because yes, in 2025, it's high time we could talk about our intimate care as naturally as we do about our haircut or our skincare routine.
Billy the Brand FAQ
Who is behind Billy?
Billy was founded by Cynthia and Philippe, two French entrepreneurs passionate about disrupting traditional markets. They identified an unmet need (first for themselves) in the intimate care market and decided to address it with a fresh, uninhibited approach. In short, they created the product they would have loved to buy.
When was Billy created?
Billy was launched in 2025, following a phase of research and testing. The idea had been born long before then, but we took the time needed to develop a product that perfectly met the identified needs, both in terms of performance and design.
Is Billy a French brand?
Absolutely! Billy is a 100% French startup, based in Paris with its storage warehouse in Lyon.
What does the name "billy" mean?
The name "billy" was chosen for its simplicity, its appealing sound, and above all, its gender-neutral nature, which perfectly reflects our inclusive philosophy. It's a name that can be worn by everyone, regardless of gender, just like our product, which is aimed at everyone without distinction. For us, billy is the friend you can tell anything to and who will never judge you.
What are Billy's values?
Billy is based on four fundamental values that guide all our actions:
Lightness: approaching taboo subjects with simplicity and without dramatization
Inclusivity: Creating products and communications that appeal to everyone, without exception
Positivity: Promoting a healthy and joyful relationship with your body
Simplicity: offering effective solutions that truly simplify everyday life
What are Billy's future plans?
While the intimate trimmer is our first product, we have many expansion plans. We're already working on expanding our range with complementary products that will make it easier to care for sensitive areas. We're also planning collaborations with like-minded organizations and international expansion in the coming years.
Is Billy involved in social causes?
Absolutely! Our commitment goes beyond products. We're currently developing partnerships with organizations working toward self-acceptance and body confidence, prevention, and education on sexuality.
How to contact the Billy team?
You can contact us directly via the website chat, our contact form, or even our social media channels. Cynthia and Philippe will be happy to answer all your questions. Don't hesitate to follow us on social media, even if you don't have any questions yet ;)
Does Billy offer an affiliate or ambassador program?
We're developing an ambassador program for people who share our values and want to help spread the Billy philosophy. If you're interested, don't hesitate to contact us directly to learn more.
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